Twitter Tips: Don’t Overuse the #Hashtag
I have been using Twitter for almost four years, and for the most part, I think I have the basics of this social media tool down pat. I have learned to be funny, serious and thought provoking in 140 characters, or less, so the comment can be ReTweeted. And, after all this time, I thought knew how to use hastags (#), until I read an article David Talbot wrote for the Technology Review. In an interview with Google Fellow Amit Singhal, he points out that as Google and other search engines rely on Twitter, for content in their real-time searches overuse of hashtags may devalue your...
read moreSocial Media – Is it Time to Unplug?
With all the hype about social media, it is easy to focus too much time, energy and money on something that doesn’t pay off. While shutting out these tools completely may not make sense either a new article on Entrepreneur.com does a good job of exploring the balance. In a piece entitled Is it time for you to get Anti-Social, authorDavid Port looks at companies which have effectively unplugged. My favorite quotes from the article: Michael Hess the head of Skooba Design Just because you can doesn’t mean you should. At the end of the day, there has to be a business case...
read moreThat’s a Wrap! Week Ending Dec. 24
This week’s blog posts cover a wide range of topics, from how to get the most out of your Twitter account, to the value of goal-setting. As always, we look forward to your comments. Saturday – Help Search Engines Find You With Twitter Want to improve your position on search returns? While the guidelines for search engines vary, recency ( new fresh content) is a key driver for all of them.And now, with real-time search technology, social media, like Facebook, Myspace, and Twitter provide an opportunity to accelerate your rise to the top. In an interview in the Technology...
read moreGoals Make a Difference
As each year winds down, I pull out my business plan and compare what I thought would happen, with what actually did happen. The process is painful, fun, enlightening, and motivating. I take some time to figure out why I achieved or missed a particular goal, then I decide what is possible, create new goals and start working toward them. Why? Because goals make a difference! You have probably heard about the study of Harvard MBA students in 1979 They were asked if they had clear, written goals for your future and plans to accomplish them?“ Only three percent of the...
read moreCRM and the Insurance Industry
I had a chance to sit down recently with Nick Carter, founder of AddressTwo, and talk about how insurance professionals use CMR software. In many ways, they are similar to other small business owners, but this industry has some unique challenges, and Nick discusses how the software has evolved to meet those challenges. Powered by...
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