January Seminars: Random Strangers to Raving Fans and Forget Henry Ford
We are excited to announce that we have two seminars scheduled for January of 2011. We’re bringing back two of our most popular classes, “From Random Strangers to Raving Fans” and “Forget Henry Ford”. From Random Strangers to Raving Fans: This class will be team-taught by Lorraine Ball and Matt Nettleton, a sales coach at Sandler Training Trustpointe. The class will teach participants to “use a system to create the right messages for the right people at the right time.” Topics discussed will include how important it is that sales and marketing...
read moreWhat I Learned from the Japanese Trains
I am writing this as I ride the Bullet ( Shinkansen) Train from Yokohama to Osaka. And as we fly across the beautiful Japanese countryside, I have time to think about the business lessons I have picked up on my vacation. We came to Japan, with few expectations, plans or agendas; which was a delightful change of pace from my over scheduled, very cluttered life. With a loose schedule, it is hard to be late, so getting lost is an adventure and missing a train, an opportunity to explore the train station or surrounding community. The Lesson: It’s OK to Take a Detour. Build time into your...
read moreLogos in a Day!
Last month, the Roundpeg team took part in Startup Weekend, Indianapolis. This was an intensive, weekend event, in which 57 strangers came together, and formed seven companies by Sunday night. Much of the early part of the weekend was spent brainstorming; talking about customers, problems, technology and solutions. But somewhere around Saturday afternoon, each team began to look at their branding. As internet based companies ( with the exception of GnomadDesk) their logo will be the most “tangible” representation of who they are. The results are amazing as the graphic...
read moreHelp Search Engines Find You With Twitter
Want to improve your position on search returns? While the guidelines for search engines vary, recency ( new fresh content) is a key driver for all of them. And now, with real-time search technology, social media, like Facebook, Myspace, and Twitter provide an opportunity to accelerate your rise to the top. In an interview in the Technology Review, Amit Singhal, Google Fellow shares some insight into how the search engine is using Twitter. He says: Tweets are a mainstay of Google’s real-time results In the case of tweets, the key is to identify “reputed” followers...
read moreThat’s a Wrap! Week Ending Dec. 17
The holiday rush is now at full speed, and if you have kids, most likely today is the beginning of their winter break. Taking time out to bone up on your marketing skills may have been challenging this week, so we will try to make it easy for you. Check out the summary of our daily blog posts below. Saturday – RT Plz Not sure about how to handle your increasing popularity on Twitter? Allison explores the rules of thumb on Retweets. Sunday - Streamling Logo Design Creative. Innovative. Organized. Those can be three tough words to illustrate in one logo. Monday –...
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