Posted by on Dec 16, 2010 in Social Media, Video/Audio | 0 comments

These days everyone is a social media expert.  Anyone who has a Facebook page, or a few fans on twitter is now peddling their expertise in social media. I  have seen lots of small business owners, waste a lot of money on social media, because they are not asking enough questions, or measuring the results.

In today’s podcast, I talk about some of the metrics you can use to determine if your social media activities are generating real results for your business.

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