Social Media: Word of Mouth is World of Mouth
Social Media for Small Business Social Media is not a fad! I know many small business owners are still sitting on the sidelines, waiting to see if it will catch on.. Well it has! This most recent version of the Social Media Revolution summary is filled with data which should convince even the most die hard skeptic it is time to look seriously at social media as a viable marketing strategy Facebook: In the US Facebook has more traffic then Google – At the same time, Facebook ads, which are significantly more targeted, are also significantly less expensive. It took TV more than 38...
read more[alphaChicks] Networking Tips!
Today’s Blog post Stephanie Williams, founder of [alphaChicks] shares some of her favorite networking tips. It’s a new year full of new resolutions and goals and yet, I’m sure one thing still remains the same: find new prospects and make new connections. So, here are our top 3 tips to building a quality rolodex: Quality over quantity. Getting a ton of business cards can make you look productive but probably isn’t more than glorified desktop décor. Focus on networking in places where you have either a common interest such as an industry or target market or a like-minded...
read moreExtend Your PR with Case Studies
Social media and the internet in general are changing many aspects of marketing, including PR. In a recent post, Aimee Sway shares some tips on the difference between traditional and online press releases. She creates a compelling argument for moving away from traditional formats because the content won’t be optimized for search. She doesn’t provide a structure, but does share some good tips for formating your release including: “Use Anecdotes – Since you no longer must stick to the ‘news story’ structure of traditional press releases, feel free to spice up the...
read moreDo You LinkIn?
One of the key elements in building a successful social media stew is deciding which media to throw in the pot, and how to season. Des Walsh, a consultant out of Australia of has an interesting approach. While is he is fairly open with his facebook friend requests, he only links with people he feels that he knows. In contrast, I treat LinkedIn like a giant networking event. Since I share only professional information, and nothing personal, I consider a LinkedIn connection comparable to handing out my business card. Facebook, to me, is more personal. I don’t want everyone I...
read moreThat's A Wrap: Week ending January 28
As January comes to a close, it is a good time to revisit those New Year’s resolutions. Are you on track? There is still 11 months left to make this the best year ever. Marketing, social media and pr activities can all be important elements in your business resolutions. Need some ideas on where to start? Bookmark Business Notes from Roundpeg, Subscribe to our RSS Feed, or drop by each Friday and check out the weekly summary. Here is a summary of what we talked about this week. Saturday Social Media Stew Last fall I figured out I was a social media chef because great tasting...
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