Reader Focused Content
Over the years I have read a lot of brochures and websites. While I am not the best copywriter, I know content is engaging and interesting to a reader when it is focused on them! I was reminded of this when I read a post on ProBlogger - 7 Powerful Ways to Get Your Blog Post Noticed The post contained simple, practical suggestions which applied equally well to off-line content, like brochures and direct mail. For example: Focus on Solving Problems One Idea Per Post Excellent Packaging Down to Earth Practicality Careful Research Rapport And my favorite, focus on You instead of I One...
read morePhotos and Social Media
Today’s guest author is lifestyle photographer Amy Latka. I asked her to share some tips on using photos as part of your social media strategy. I have found that using social media marketing to help market my business is the way to go – specifically, tagging photos of my clients. I believe that regardless of your business type, you can utilize image tagging to create and expand your relationships, and ultimately, your business. Once you have great images, tagging your clients in them can be a very powerful, yet subtle way to market your business to new clients. Why tag...
read moreYour Calendar Can Be More
Recently Robby Slaughter, of Slaughter Development and I were speakers at the Dominate Your Destiny Conference. After his presentation, I asked Robby to share just a small piece of what he covered in his presentation on productivity tools and ways to change your habits for a brief episode of More than a Few Words. In today today’s podcast he talks about a new way to think about your appointment calendar. Podcast Powered By...
read moreSocial Media Stew – Feb. 3, 2011
Last fall I figured out I was a social media chef because great tasting stews and social media strategies need many of the same things: The Right Ingredients – Most stews don’t need fish, beef, chicken, and veal. You select one main ingredient as the foundation of your stew. The same is true for your strategy. Not every business needs ( nor can they support ) an active presence on Facebook, Twitter, LinkedIn, Plaxo, Merchant Circle, FriendFeed, Foursquare, SmallerIndiana, and Let’ts Make it Rain. For small business owners, the trick is to select one as your primary...
read moreRoundpeg Radio: Is a Work of Art
Indy has a small, but vibrant art scene. From interesting special exhibits at the IMA to creative work by up and coming artists at the Art Center, there is something for eveyone’s taste. So in celebration of all the local artists (like my husband @aballstudio) this week Roundpeg Radio is dedicated to the arts. So help us build our play list by sending us your favorite “Art” song. Drop us a tweet @roundpegradio or post your recommendation here. Remember the play list will be up all week, so you can hear your favorites over and over again. NOTE: The widget...
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