Wow Clients by Underwhelming Them
I got the nicest note from a prospect (now a client) after our first meeting. He said: I found the information shared very valuable and very easy to understand. Most folks try to wow us with technical barb and it becomes so confusing… you guys did not (thanks) As a former school teacher, I was trained to break complex concepts into smaller, easy to understand elements. It seems that skill is an asset in my marketing consulting sessions as well. Too often subject matter experts think they have to impress their prospects with their knowledge, and instead make them feel uncomfortable. Why...
read moreBlogging Made Simple
When I started Roundpeg nine years ago, if a small business owner told me they didn’t have a website, I gently told them they needed to make a change. Five years ago, I began insisting they join the modern era and get a website. Today, I insist they add a blog, to add content, create links, and improve visibility on search engines. Usually, when I suggest adding a blog, my clients will tell me they don’t have time to write blog posts, becuase they are too busy responding to customer email inquiries to find the time to write. In a recent post, one of my favorite Bloggers:...
read moreIs a Picture Worth 1,000 Words?
I like strong visuals, but sometimes I think the wrong picture simple adds to the confusion. The image below is one such example. I found it in a post on the Church of the Customer Blog. While I typically enjoy their blog and agree with many of their suggestions, I think this one is way off target. The graphic below is supposed to be a simple, one page snapshot of a strategic plan. It is pretty to look at, but impractical to create. I like the organization but I think I would spend more time trying to create the visual then working on the plan. What do you think? Don’t...
read moreMix Up Some Social Media Stew
Social Media Training for Small Business Owners Social media is a necessary part of any small business marketing plan, and choosing the correct tools and using them effectively are keys to its success. Lorraine Ball and Allison Carter take you through these new communication avenues, and provide tips on how to apply them to your social media strategy. Admission to this class is free, but seating is limited, so register below! Social Media Stew March 29 3:30- 5:00pm Sandler Training Trustpoint 6666 E. 75th Street, Indianapolis Name: Email: Powered By: This...
read moreA Little Sunshine for Roundpeg Radio
When I planned today’s topic, the snow and ice were finally gone, and the temperatures were consistently above freezing with a bit of sunshine in the forecast. Unfortunately, when I woke this morning, the snow was back, but I am thinking of sun. So we are going to dedicate this week’s program to songs about Sun. Maybe our little bit of sun worship will bring it back soon! Request your favorite sunshine songs today! Help us build a play list, true sun worshipers will enjoy! Drop us a tweet @roundpegradio or post your recommendation here. Remember the play list will be up...
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