That's a Wrap, Week Ending February 25
It has been another busy week at Roundpeg, and even Clyde has gotten into the act, helping out where she can. With everything we have going on, we still found time to write some interesting blog posts. If you haven’t had a chance to stop by this week, here is a list of what you missed. Saturday – Marketing — The Balancing Act – The balancing act of spending enough money to get noticed without breaking the bank. Sunday – Are You Ready to Grow? – As the economy turns around, do you have a list of potential employees? Monday — Indiana’s...
read moreECourses: Web Design, Social Media, and PR
Most clients ask us the same questions as we start a project. We have collected some of the information we always share with small business owners into a series of eCourses. If you are thinking about redesigning your website, expanding your social media or pr efforts consider subscribing to one of our eCourses. If you signed up for all the courses at once, you would be overloaded and wouldn’t get to use all the information. So pick the most important topic first, then when you are done, come back again and again. The classes will always be here! WEB...
read moreSmall Business Marketing: Tips, Ideas and Strategies
I write blog posts for a several of reasons: Share marketing tips to clients, prospects and referral sources Announce upcoming events Create a steady stream of keyword rich content to help improve our search rankings Give visitors some insight into the personality behind the roundpeg brand. While all of the reasons are valid, today I want to take a closer look at using blogs to improve search position. To do that, you need to put yourself in the shoes of your visitors and anticipate what words they might use to find your site. (It helps if your have good analytics, so you can see what...
read moreSpring Seminar: Random Strangers to Raving Fans
Small Business Sales and Marketing Seminar Now that the new year is up and running, it is a great time to hone those sales and marketing skills. We are offering a class this spring designed to help you better understand your customers and use your website to cultivate relationships with them. Team taught by our own Lorraine Ball, and Matt Nettleton, a sales coach at Sandler Training Trustpointe, you will learn the lifetime value of a customer, communication strategies for the customer lifecycle, and how your marketing and sales work together to drive your bottom line. Admission is free,...
read moreBoring Brochures
The graphic designers I have worked with over the years have always enjoyed the challenge of creating consumer product ads and brochures. Engaging images, and quirky, fun text treatments allowed them to stretch their creative muscle. Recently, we worked on a series of graphic design projects for companies selling commercial and industrial products. The challenge for Taylor has been finding ways to present technical information in a format that is engaging and easy to read. The lesson for small business owners: Even if you have a “boring product” you don’t have to...
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