Internet Marketing by the Numbers
Anyone who knows me well, knows I am a numbers person. Despite the fluffy marketing exterior, I am at my core, an ROI add up the numbers kind of person. I love graphs and charts which turn numbers into pictures. And I believe if you “listen” numbers will tell you stories. So what stories are the numbers telling us about how small business owners are using social media? A study by Network Solutions and the University of Maryland’s Smith School of Business found many of the same trends we saw in our own study last spring. Small business owners are expanding their...
read moreBusiness Planning and Real Estate – Podcast
From the outside, real estate investing looks easy. Buy a property, put a for rent sign on the front lawn, and take the money to the bank! But there is much more to successfully running a real estate investment business. http://www.myreiadvisor.com/ , developed by a team of real estate experts is a terrific resource for the would-be investor. One of the features of this site, is a pod cast produced every few weeks covering a wide range of topics. On Friday, April 15th at 12:00 Pm EST, I will be chatting with Matt Griffith and Selinar Stoller about business planning. Some of the...
read moreLinks: The Company You Keep
In business, as in life, you are judged by the company you keep. People look at your associates and assume you share similar values. The same is true of the internet. Google and other search engines assign values to your website, in part, based on the inbound and outbound links. The process of link building can be complex, confusing and time consuming. Done well however, the payoff can be a significant increase in the visibility of your website in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Large...
read moreEmail has a Role in Social Media Plan
With all the emphasis on Facebook, Twitter, and LinkedIn, it is easy for small business owners to lose sight of the role other social media, like eMail can play in a marketing mix. While most social tools can drive new visitors to your website, it is your email which will keep them coming back again and again. When done right, email will allow you to stay in front of your prospects till they are ready to buy. What do I mean by done right? Email marketing should contain information – tips, tools and strategies not just advertising Email should not be one size fits all. Take the...
read moreThe Modern Home
Recently we have had a series of projects with a common theme, companies offering home services. For two of the three sites we were upgrading existing, out of date websites. The third, was a brand new website. In each case, the business owners said almost the same thing, they were looking for a site with a clean, modern feel. This move to simplicity is common in most interior design books right now. Gone are the heavy, ornate pieces of furniture, replaced by simple, geometric designs, open spaces, and bright or calm colors. This same design style is migrating into web design,...
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