A Few Conversations with Sycamore Commercial Lending
One of the things I like best about working with small business owners is getting a chance to find out how they got started. A few weeks ago, I caught up with Andre Gibson and Marcus Colson of Sycamore Commercial Lending. In a brief podcast, Andre shared some of the history behind the company, how his frustration with traditional lending practices led to the formation of this company. Podcast Powered By Podbean In the same meeting, Marcus Colson talked about their Accounts Receivable product. As companies are coming out of the recession, rapid access to cash will be a critical...
read moreWordstream Creates Key Word Research Tool
From time to time, software companies send me links, trials and tools to test. One of the companies I have enjoyed working with is Wordstream. They have just launched a new Keyword Research Kit. It’s a completely free download that includes a lot of great content related to keyword research: A guide to analyzing keyword competition, with contributions from industry thought leaders like Aaron Wall, Rand Fishkin, Michael Gray, and 32 other search experts Two white papers on keyword research, one on keyword grouping and one on keyword research for social media A Keyword Cheat Sheet (a...
read moreThat’s A Wrap, Week Ending April 15
Saturday – All Star Email Roundpeg has been recognized as the 2010 All Star Award from Constant Contact. Lorraine explains why she jumped on the Constant Contact bandwagon years ago and why it is still part of Roundpeg’s marketing strategy. Sunday – Psychographics, Beyond the Numbers Information about how two people in the same demographic segment will have very different psycho graphic profiles and how this information can be used to determine who is most likely to buy from you. Monday – Business Plans for Marketing Firms Lorraine suggests that business plans...
read moreRoundpeg Radio: Home Again
Did you miss us last week? Sorry for our little hiatus. But we’re back with more music to make your Friday awesome. As some of you may know, my son Harrison is a sailor in the US Navy stationed in Japan. But he’s come back home to Indiana for two weeks of leave. In honor of his homecoming, we’re playing songs about the idea of home this week. Tweet us your request, and we’ll add it to our playlist. Note: It may take a moment for the widget to load. Make sure your speakers are turned...
read moreGrey Hats: Slingshot SEO
Remember how back in the olden days, every company started with “A”? You had AAA Lawn Care Service, A+ Car Repair, and on and on. Why did people choose these ridiculous names? To game the Yellow Pages, of course. Since these business listings were in alphabetical order, having a business name that started with “a” could significantly boost your business. Phone books are going the way of the dodo, but there’s a new system in town that businesses are trying to game just as much: search rankings. SEO is becoming a necessary part of almost any company’s...
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