Can You Train Your Customers?
When I found this cartoon on www.glasbergen.com. It made me smile and wish I really could train my customers how to buy from us. Life would be so much easier if they would come to the sales conversation with: Specific definitions of what they want Realistic expectations of how long it will take An appropriate budget to cover the cost of the project But after 18 months in the Sandler Trustpoint program with Matt Nettleton, I am pretty sure that is not going to happen. So instead I continue to work on my sales skills. I have learned that The problem the customer brings is never...
read moreRadio Shift
Last summer we launched Roundpeg Radio. We researched media players, wrote a series of blog posts, built a lively following and an engaged community of listeners. It added to our reputation as an innovative social media firm, and it was fun. But, like many marketing campaigns it ran its course. The player was buggy, the suggestions began to dwindle, and let’s face it, music is not our core product. We had fun and learned a lot along the way, but we knew it was time to turn our attention to something a little closer to our core expertise. So we have moved on. We are ready to take...
read moreSocial Media at Any Age
If you missed Allison and I last week at the Indianapolis Social Media club here is your chance to enjoy a lighthearted look at age bias in social media. Appropriately named, Social Media at 25 and 50, we talked about the misconceptions people have about each of us, and our ability to take on the challenges of social media. Young professionals often have trouble demonstrating they understand the business applications of the tool, while folks in the over fifty crowd may struggle to prove they can manage the technology. Alison and I enjoyed poking fun at each other, and these bias that...
read moreThat’s A Wrap, Week Ending May 20th
This week, our interns are begining to make a difference as they write for clients, make updates to websites, and learn new skills. With them on hand, it was easier for me to be out giving presentations around the city about social media. Look for the video from some of these seminars next week. For now, here is a look back at what you missed this week. Friday – Social Media Small Biz Survey 2011 - We’re updating our Social Media Survey for 2011. We would love you to take a minute and add your comments to the study. Saturday – Meet Our Interns - This time in...
read moreMeet Scott Pfeiffer
Hello, my name is Scott Pfeiffer. I will be a sophomore at Bradley University which is located in Peoria, Illinois. I am majoring in Interactive Media with a minor in graphic design. For those of you who don’t know, Interactive Media is the creation of graphics, video, audio, text and animation for usage on websites. This appeals to me because it allows me to be creative. A minor in Graphic Design will assist my creativity and enhance skills related to designing. While my school work keeps me busy, I can usually find some free time to participate in activities that I love...
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