Happy Anniversary Indy-Biz!
Five years ago I was frustrated by the lack of news exposure small businesses received in Indianapolis. The lack of print was a symptom of a bigger issue, our state leaders were consumed with bringing the next big deal to Indiana. More manufacturing plants, more incentives for big companies. I channeled my energy into a new blog: Indy-Biz.com. It featured a series of blog posts about the impact of small business on our local economy, including: May 15, 2006 - Big Biz-Small Biz Where is the Real Growth? June 11, 2006 – Small Business – Where the Jobs Are! Like most new...
read moreHow Personal is Too Personal?
After more than four years of blogging I have written hundreds of posts. Many of them, particularly from the early days of the Roundpeg blog didn’t get a lot of exposure, so I thought it would be fun to revisit some of them, see how much has changed, and how much is still the same. Today’s post is one of those “recycled posts” which looks at where you draw the line on a business blog – How personal is too personal? This post was originally published in October of 2009 At Roundpeg, we work with small business owners to develop an overall marketing strategy. These strategies...
read moreSocial Media and the Sales Process
There is a mounting body of evidence that social media has a positive impact on the sales process. In a recent post on the Social Media Examiner, Nichole Kelly shared eight methods of evaluating the impact of your social media activities. One of the most interesting, was the idea of a control group. She suggested comparing two groups of prospects; one that has, and one that hasn’t interacted with you through social media. In her example, prospects exposed to social media before (and after) filling out lead forms, were significantly more likely (175% to almost 740% ) to become customers...
read moreMay 21 Social Media and HVAC
Last fall I just spent three days traveling throughout the Midwest teaching marketing seminars for groups of HVAC contractors. In each market I met business owners running profitable companies which do not have a web presence and do not check their email regularly. Talking to them about social media as a marketing strategy was like speaking a foreign language. As I get ready for another round of seminars, including one on Saturday, May 21 in French Lick, how do I get them to take a second look and seriously consider the benefits of social media? My approach is to create a comparison of...
read moreQR Codes – Hype or the Next Big Thing
If you read my blog post about week ago, you got a basic introduction to QR codes. That post has lead to some lively conversations on and off line. On twitter I asked the question “QR Codes – hype or next big thing?” The responses came from every corner of my follower community. It was perhaps the most lively conversation I have sparked in a long time with opinions varying widely. Here is just a few of the comments: Medical Applications Positive: JamesAYount The Medical industry started using QR codes because it holds more information when scanned than a...
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