What Makes You Attractive?
I have a number of bloggers who I read on a regular basis. I enjoy their new content, but sometimes it is fun to reach back and look for things they wrote two and three years ago to see if the content is still relevant I did that recently with a post by Jim Connolly. Jim is a solid marketing professional and I enjoy his practical advice . One of my favorite blogs of his focused on Attraction. He said: You attract sales, leads and referrals by being attractive. In the online world, this means making your site or blog as valuable to your ideal profile of client / customer as...
read moreMarketing And Murder
One of America’s most wanted fugitives has been caught, and it’s all thanks to a little creative advertising. I’ll leave it to NBC News: (Whitey) Bulger, the notorious Boston mob boss, was captured near Los Angeles after 16 years on the run that embarrassed the FBI and exposed the bureau’s corrupt relationship with its underworld informants. After an international manhunt, the FBI finally caught the 81-year-old Bulger at an apartment in Santa Monica along with longtime girlfriend Catherine Greig on Wednesday, just days after the government launched a publicity...
read moreWhy Small Business Owners Need to Blog
Lately I have been focusing much of my attention on the natural SEO benefits of blogging. As I talk to Indianapolis business owners about their web design projects, much of the conversation is focused on the integral role the blog will play in driving traffic to the site. While important, SEO is not the only reason to blog. In a recent post on the MarketPath Blog Kevin Kennedy gave several other important reasons to blog. His list included: Blogging can give your business credibility and it forces you to keep learning. Four years ago I committed to writing a blog post every day....
read moreFour Steps to Email Success: Category, Content, Monitor & Adjust
About two weeks ago, I had a chance to compare the effectiveness of email vs social media. I proved to myself once again, email done correctly is a powerful addition to your marketing mix. Email vs Social Media The test? I am working on a presentation for BlogIndiana which includes the results of a survey. I have been promoting the survey on social media for several weeks and had about 90 responses. Then I sent an email through LinkedIN to a list of 500 business owners. The email was short and personal, and the subject line was very specific: Can you help me get ready for...
read moreThree Upcoming Seminars for Job Seekers
In today’s ultra-competitive job market, it’s not enough to just send your resume off in response to a job ad and wait for the job offers to roll in. Today, employers, recruiters, and your competition are all using social media to build connections and find about the jobs you won’t find on the job boards. I’ll be hosting three seminars in the next few weeks designed to help job seekers learn to use LinkedIn, Twitter, and Facebook, to help you build relationships that will help you land the job you want. All of these seminars are free and open to all job seekers. I...
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