Keep Visitors Coming Back
As an Indianapolis Web Design firm we spend a lot of time talking to small business owners about web traffic. We discuss different strategies including pay per click, SEO and email marketing to drive prospective customers to your site. But getting people to your website is only the first step. To be an effective part of your marketing strategy, your web design must look good, engage visitors and give them reasons to keep them coming back, again and again. Where do you start? Here are a few ideas: Reduce Clutter – You do not need to tell prospects everything they need to...
read moreGuests Wanted!
Four years ago, I wrote all the content for the Roundpeg blog. It is a good thing I wasn’t all that busy, so I had time to research and write a daily post. But after awhile all the content started to sound the same, so I began to encourage the rest of the team to write posts from time to time. Each of us brings a slightly different perspective to topics relating to small business marketing and the result is a more interesting blog. But we hang out together, and even though we have different perspectives, I think our topic range is fairly narrow, so I love to invite others to...
read moreAdding a Sense of Motion to the Entrepreneur Advancement Center
The EAC had been using a stodgy, brown and black text treatment. As the organization changed, this old-fashioned logo no longer described who they were. We freshened the logo with bright, energetic colors, and used the arrow to represent upwards motion to reflect the EAC’s role in propelling entrepreneurs forward.
read moreThat’s a Wrap – Week Ending July 28th
What an amazing, crazy, busy, happy and sad week this has been. It is hard to believe how much we have packed into just one week. The big event was clearly the launch of our new website, built on the Nova Theme by Elegant Themes. It is clean, sleek, smart and feels like us. The transition went better then we expected, and we even had time for a celebration when it was all over. We also said some goodbyes this week. First to our intern Melissa who returns to school to continue working on her Masters degree. We also said goodbye to a long time client who is growing and needs things we...
read moreMore than a Few Words: Mom Bloggers
There is an huge community of educated and influential women who have chosen to stay home with their young kids. Unlike previous generations, these women are not willing to disconnect from the business world. They use social media and blogs to stay connected. I was introduced to this community through my work with Plow Digital. We were hired to build a strong social media presence for several of their children’s iPhone app ( Giggle Bear ). Along the way, I have had a chance to meet and connect with some amazing women. This group, often referred to as “mom...
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