Roundpeg Refresh 2011…Dream Team Effort
When I was a Roundpeg intern in the summer of 2009, I oversaw our website redesign. Over the last two years, it’s been a point of pride for me to point to the site and say “I did this.” However, in the last two years web design has undergone quite a shift. While our site is still functional, it’s no longer ”cutting edge”, and quite honestly it seems a bit dowdy in comparison to many of our competitors. As a web design company, we need to be ahead of the curve, not behind it. We are all about reinvention, and today we launched our new, redesigned...
read moreThe End is Really Just the Beginning
Today we say the first of several goodbyes, as Melissa Hennig heads back to school. We have enjoyed having her as part of the team, and wish her the best in her next adventure. Where has the summer gone? I know it sounds cliched, but it seems like just yesterday I was starting my internship at Roundpeg. Unfortunately, it’s almost August, and so it’s time for me to say goodbye to everyone. Reflecting back on my experience, I think I acquired a few new skills that will be helpful going forward in my career. Plus, I’ve definitely added pieces for my portfolio, and of course, the...
read moreGreat Businesses:More than a Great Idea
Indianapolis Business Plan Maybe you have a great idea for a business. Transforming that idea into a functioning business will take more then just the idea. Your business plan needs to consider all aspects of running the business. In an article on Startup Professionals Musings I found a great list. The author said every business needed to include the following into their business: A Plan to manage your financials and physical assets. A business plan. Product development process. Funding process. A plan to manage human resources. A plan to leverage information technology. Process for...
read moreStrategy
As a business owner, you wouldn’t hire an employee without telling them what you expect them to do. The same is true of your marketing. Before you spend your first dollar on graphic design, social media, web design, or any other marketing tactic, you need to know why you’re doing it, and what you want the outcome to be. A sound marketing strategy answers those questions, and lets you reach more prospects and generate bigger sales. How much return is your marketing activity really giving you? Not sure? Then it’s time to get a strategy. Let us...
read moreCarpenters Rule
Tim Batta had an idea about the type of Carpentry business he wanted to run. With an eye for detail he wanted a name and logo the conveyed the precision with which he would approach any project. We gave him a long list of choices, but I was really glad he choose “The Carpenter’s Rule”. It was a great name with two meanings. The name conveyed the sense or order Tim brought to every project, but also a carpenter’s rule is a tool used by carpenters. The logo we designed to support the name had a strong precise feel. Since he would be working with wood, we choose...
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