Why Should You Care? Because They Do
Recently, a coworker told me a story about how a potential client actually made the following statement: Honestly, it’s not like people have any emotional connection to the brands they buy. Why should I care about this? Really? Think about the brands you buy. What device do you listen to music on? What kind of shoes do you wear? What kind of car do you drive? In this society, we’re all brand ambassadors. And the most highly regarded brands are the ones who value the emotional connection they foster with customers. The goal of any business is to turn random strangers into raging...
read moreTaking our Customer’s Brand To the Nines
When Jennifer, the owner of To the Nines came to us for a logo, she was hoping for something simple and elegant. She wanted to avoid, the fussy, flowery designs with ornate script, which most wedding planners select. She asked us to find a way to say wedding, with a modern edge. Taking the challenge, we came up with a design which incorporated a champagne flute into the lettering. We gave a sleek, modern feel, by choosing a clean simple font and non traditional colors.
read moreUnited Spa and Barber
When United Spa and Barber opened up shop, we were given the task of creating a site that drew customers in to their new brick and mortar store. This ethnic barber shop located in Shelbyville specializes in haircuts, styling, and salon services for all types of hair. Since we normally work with tech or consulting-type companies, working with a store with an impending grand opening was a refreshing change of pace. We created a website, http://www.unitedspaandbarber.com, which was both beautiful and functional, allowing customers to schedule appointments online. Roundpeg, an Indianapolis web...
read moreFresh Choices for Life Options
Amy Barnes is the owner of Life Options, a relationship and individual life coaching and counseling office located in Indianapolis. She asked us to design the logo for her primarily female practice,which conveyed both a sense of calm and strength. We selected purple, a strong feminine color to convey the feel of confidence Amy helps her patients find. We chose a calm, fresh shade of green to represent peace and calm. Since Amy is inspired by eastern meditation we used a font that resembled bamboo, resulting in a professional and beautiful logo for her business.
read moreSaying No to Say Yes
You’re busily at work on a huge project. You have an end of day deadline, but you know you can make it: everything’s going perfectly. Then the phone rings, or you make that fatal mistake of checking your email, and your world comes crashing down. Another client or another boss needs their project done now. So now it’s crunch time. Someone has to win, and someone has to lose. This is something that’s incredibly hard for me to deal with. I’m not one of those people who loves the wooshing sound deadlines make as they fly by. I want things to be there on time,...
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