Business Can Be a Relay
by Melissa Henning As I mentioned in my first blog post as Roundpeg’s summer social media intern, I am in charge of the public relations for the downtown Indianapolis Relay for Life. This year’s event is coming up, on July 29 at Monument Circle. This is not only a cause that is close to my heart, but Roundpeg and Relay for Life have more in common that you might think. There are so many Relay for Life events in Indiana. In fact, I couldn’t even begin to tell you how many are held in Central Indiana. There’s even a Relay for Life event that is held through IUPUI, so...
read moreRevolution Eyes
One of the goals of Dr. Jeremy Ciano’s practice, RevolutionEyes, is to provide unique care to all his patients. We wanted to transform this into a logo by creating something that was modern and edgy yet still traditional enough to be synonymous with the optometry industry. We also needed to create a logo that would look good when enlarged onto a sign. So we used a modern font with a traditional color scheme, with a circular eye shape in the background. Click here to view the RevolutionEyes website.
read moreHike Through a Workflow
Every now and then I reach out on twitter, and ask for guest posts. The request is always very open ended. Would you like to share your expertise, as it relates to small business owners?. I never have any specfic expectations and I am always delighted by the results. Today’s guest post by Bill Lundy is no exception! “…every product, every operation, and every activity in a business should be put on trial for its life every two or three years.” Peter Drucker A business should periodically review its key workflows looking for ways to improve quality, lower...
read moreSimplexity
For Simplexity, we had a two part challenge, to find a name and design the logo for this created innovative software development firm. Targeting larger firm, in more traditional industries, they transform complex processes into simple programs. We combined these two elements -simple and complex- to create the name. The two shades of blue convey the blending of these elements.
read moreNew Website Part Four: Message
We’ve talked about nearly every visual aspect of the Roundpeg website’s evolution, from theme and font to color scheme, but it’s time to get to the good stuff: the words. Sure, sure, the look of a site is important, but it’s the words that bring it home. The tone of the website has changed fairly drastically. When I first arrived, it was a fairly straight-forward site in terms of tone. The aesthetic of the site was fun and playful, but the words didn’t capture the Roundpeg spirit. The other main difference was that most of the content, and all of the...
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