New Website Part Three: Brand and Color
As we work on revising our website and updating our logo we have spent time revisiting every element of our brand. Today, I want to talk about our color choices. After we decided not to change the basic design of our logo, we turned our attention to color. Was it time to give up the blue and teal? Could Roundpeg be another color? The truth? We almost were. The designer who created the Roundpeg logo gave me a range of color choices and combinations, and purple and lime green was his favorite. Bright and lively, it was a sharp contrast to the stodgy corporate environment I was...
read moreSocial Media is Changing but Advice Isn’t
Almost three years ago I wrote this post about small business starting their approach to social media by looking at their customers. As I re-read it, I realized that although some of the networks have changed (grown and shrunk), the advice is still valid. I said: Blogs, podcasts, social networks, Twitter, Friendfeed and Facebook are all cool, but not necessarily the magic bullet for every company. Before you pick a platform and launch a strategy, think about your target customer, what kind of relationship you want to build with them, what type of relationship do they want to build...
read moreNew Website Part Two: Brand (Font and Logo)
We are hard at work redesigning the Roundpeg website. Since this is what we do for others, we wanted to be sure we put our best foot forward in every possible way with this new web design. Once we selected the theme, it was time to turn our attention to the brand elements: font and logo. Re-evaluating your brand is something every company should do periodically. As companies change and mature, so should their brand. So we asked ourselves: Was it time to update the Roundpeg logo? Designed almost ten years ago, for a company with a very different mission, did it still fit? Should...
read moreNew Website Part One: A New Theme
One of the benefits of building a website on the WordPress platform, is the ease with which you can change the theme, without any loss of content. It is the perfect web design platform for Roundpeg, because every few years, our business shifts, and as it does, I want a fresh look for the site. I want to be able to show off what we do, so our clients can envision what we will do for them. The current design, created by Jay, when he was an intern, is almost two years old. It uses the Corporate Theme by StudioPress as a foundation. Fresh and cutting edge two years ago, our website was...
read moreThat’s a Wrap, Week Ending July 15
We have been busy this week, what about you? If you haven’t had a chance to stop by, here is a list of what you missed Saturday-Bringing Unsexy Back Allison discusses the importance of not catering exclusively to “sexy companies” and instead, sharing time with everyone. Sunday- Talk To Me, Not At Me Lorraine discusses how consumer brands should be using media outlets like Facebook and Twitter. Monday- Shopping for Small Business Marketing Guest blogger Mary Beiver shares some tips on choosing a marketing company. Tuesday- Google Plus What? Lorraine talks about...
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