More than a Few Words: Food & Social Media
Joining the Roundpeg crew this week will be Lauren Fiedler, known by her twitter handle as @BrewhousePRLou, and Angela Patton, also known as @leftbankcafe. These two talented and passionate restaurant professionals are working to bring old school marketing strategies to new tools like social media to engage patrons, and keep customers coming back. Do you have any comments or questions about food and social media? Post it here, send it to one of us on Twitter or Facebook, or call in during the show at (805) 285 -9865. Remember to use the #hashtag #MTFW on Twitter, so your comments will be...
read moreSize Can Slow You Down
For the last few months we have been working with a large company on a series of projects. For the most part we have enjoyed the change of pace from our small business clients. There are days however, as we bounce from one person to the next, trying to get a decision, that I remember why I left corporate. I could never put my finger on it exactly, till I stumbled across this post on Magnt. The author describes the situation this way: Most organizations start out lean and mean. They’re willing to take risks and try new things. It doesn’t take forever to make decisions or change...
read moreYou and The Tube
At the most recent Indy Social Media breakfast, I had a chance to hear both Rocky Walls and Julie Perry speak about video marketing. In their presentations, Rocky and Julie approached the topic of video from two very different perspectives. Rocky (CEO of 12 Stars Media) focused on how to effectively shoot a great internet video.Julie (VP of Social Media at BlastMedia) picked up where he left off, focusing on how to market those videos. Some of the major takeaways from Rocky’s presentation: Stop using a script-many folks think they need to script all their lines in advance. This,...
read morePictures Help Clients Visualize the Message
Will the internet spell the end of printed brochures? While many companies have moved more and more of their content online, I believe brochures will be around for a long time to come. There’s something to be said for holding information in the palm of your hand, and having it all there in black and white to read at your leisure. We are just finishing up work on a printed piece we really like. Vision Equity, a real estate investment firm, came to us with an interesting challenge. They had a power point presentation with more than 25 slides, which they wanted consolidated into...
read morePitching for Bloggers is Not Traditional PR
Even though I spend a lot of time doing social media, my background is in traditional, old-school public relations. The kind where journalists are always looking for a good story, if only you present it to them in the right way. So for the longest time, I’ve approached pitching bloggers–be they moms, business bloggers, or any number of the other kinds of bloggers I regularly contact–in the same way. They just want a good story, right? It’s up to us as public relations professionals to find the right way to present it, and they’ll fall all over themselves to...
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