But That’s My Dress!
Most women have had this experience at least once. You find the perfect dress. You love it and feel great when you wear it until …You walk into a party and come face to face with another woman wearing the same dress. It happens. Unless you are having your clothes custom made for you, and even then, designers follow fashion trends. A little black dress will look like other little black dresses. So how does a woman create a distinctive look with ready to wear fashion? The answer lies in the accessories and the styling. The choice of an odd colored shoe, great necklace,...
read moreThe Dangers of Scheduling Social Media
There are so many tools out there for scheduling tweets and Facebook updates. It makes it so easy to act like a Ronco Rotisserie Oven and “set it and forget it.” In some ways, this makes a lot of sense–for instance, if you have a happy hour that starts every day at 5:00, why not schedule a tweet promoting it at the same time every day? 364 days out of 365, this will work with no problems. But all it takes is one different day. As you may know, we’re an Indianapolis social media company. And on Saturday, August 13, Indianapolis suffered one of its worst tragedies in...
read moreDon’t Let the (Trademark) Bullies Steal your (Business) Lunch
We often think about protecting our own brands with trademarks. In today’s blog post Attorney, Dick Troll talks about protecting yourself from what he calls “Trademark Bullies” Running a business is exhilarating, frustrating, challenging, exhausting or perhaps most accurately ALL OF THE ABOVE. Every day in business means a day of decisions. One of the most important decisions every business must make is:What do we call ourselves? Or “What should we call our new super widget?” All too often these decisions are made without considering all the variables. And frankly,...
read moreI Hear Voices
“Long fingers of shadows crept towards the three shacks huddled together on the hillside. Night was coming soon, and with it, the Wolf. Three porcine faces peered out of curtained windows, fear plain on their fleshy faces. The wind began to moan.” “The sun began its nightly plummet towards the hillside, softening the landscape into a Monet painting, a vast impressionistic sweep of color and light. Inside the three rustic peasant shacks–straw, wood, and brick–three porcine faces peered out of curtained windows, knowing that with the disappearance of the sun,...
read moreWhat I Learned at BlogIndiana
Every summer ( at least for the last four years) the bloggers and social media geeks of Indiana converge at Blog Indiana. This year was no different. During the two day event I had a chance to catch up with old friends, meet twitter friends face to face and and even make a few new ones. I tweeted my heart out, and took pages of notes of things I should, could or want to be doing. It will take a few weeks ( maybe months to sort through all the great ideas. It was a jam packed two days, but some of my favorite moments were: Jay Bear opening the conference with numbers. Ok, so I...
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