That’s a Wrap! Week Ending Sept. 30
The Colts may not have won this week, but things haven’t been all bad in Indianapolis. In fact, Roundpeg’s schedule has been as busy as ever! Just in case you missed any of the blog postings this week, check them out here: Friday – Same Face New Engine Sharayah works her magic and turns an old flash site into a theme on WordPress for Holeman Landscape. Saturday – Fresh Feel for Growing Organization The EAC (Hamilton County Entrepreneur Advancement Center) has undergone some big changes, and they needed a brand new website to reflect their growth and altered mission Sunday...
read moreSocial Media – It is All About the Fans
Quality vs Quantity – How Many Twitter Followers Do You Need or Want? There is an ongoing debate about the right twitter strategy. Do you want lots of followers who retweeet your messages or fewer followers who actually talk with you. Turns out there is no one right answer. Sarah Kessler writting for Mashable profiled two social media celebrities recently Guy Kawasaki and Robert Scoble who have dramatically different approaches. Kawasaki will friend everyone, in contrast Scoble is much more selective about who he follows. Kawasaki puts his bluntly: “My strategy is that Twitter...
read moreMake the Most of Your Branding Initiative
The moment a great idea hits can be exhilarating. A sudden spark of imagination and – Voilà! – your left and right brain begin to click on all cylinders. Once the excitement is gone, though, how do you recapture it, bottle it up, and hand deliver it to each of your customers? Often, organizations face this problem after their marketing firm has completed its work and left you to implement the strategy on your own. But don’t worry, here at Roundpeg, we won’t leave you hangin’! Here is a quick, easy-to-follow way to make your brand shine after the planning process: Your culture is...
read moreMTFW: Exercising your Marketing Muscle
While the rules for stellar marketing apply to all industries, there are nuances. And some tactics simply work better in certain industries. This week we looked at marketing and social media tactics in the fitness industry. Even if you missed the live conversation, you can listen to the perspectives of two fitness marketing experts Drew Larison and Marcia Erne. Podcast Powered By Podbean More than a Few Words is produced by Roundpeg, an Indianapolis Web Design and Social Media Company. You can listen to the live broadcast each Wednesday at 10:30 am. About our...
read moreHow to Avoid Getting Ripped Off by Your Web Design Company
A family friend came to me the other day. He works with a well-known local company who’d been in business for more than 75 years, a venerable and respected brand. He’d heard that I worked in web design and knew that his site needed help. They’d had it redesigned about a year ago by an Indianapolis web design firm, for prices that are in line with what we charge here at Roundpeg. When I looked at it, I was at a loss for words. It was horrifying. Hideous, designed in shoddy HTML, not search engine optimized in any way and the “About Us” page still promises...
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