A Lifetime of Customer Service Data
Almost forty years ago, long before the internet gave consumers a voice, the White House Office of Consumer Affairs began conducting TARP ( Technical Assistance Research Program) studies of consumer behavior. They proved for the first time, what many business owners suspected: There is a direct link between customer service / complaint resolution and customer loyalty. With followup studies conducted over the next twenty years, in both consumer and business to business environments, the following data was confirmed over and over again: On average, consumers are twice as likely to...
read moreHow Much Do You Want to Spend?
On a regular basis I get a call or email from a prospective customer inquiring about the cost of our social media or web design services. And despite the fact I have been in business for almost 10 years, I always hesitate before I answer. Why? Because price is never really the issue. I have found that when people are buying something they have never purchased before, they fall back on price. What they really want to know is can deliver what they need. When I get a request for for quotation, I always insist on a brief conversation before I shoot a number out there. Without it, I don’t...
read moreFresh Feel for Growing Organization
The EAC (Hamilton County Entrepreneur Advancement Center) has undergone some big changes in its short lifespan. They changed from being a part of a larger organization to standing on their own two feet as an independent not-for-profit. As they have emerged and established their own identity, they felt it was time for a new logo and website which reflected that growth. The corporate browns and blacks of our old logo fit was replaced by a design which conveyed a greater sense of motion, with the arrow swooping upwards as they spur entrepreneurs on to ever greater heights. The bright green...
read moreSame Face New Engine
Usually, when a client comes to us, they have an outdated website, and want a fresh look. Holeman landscape presented a very different web design challenge. When Holeman Landscape came to us, they had a site they loved but couldn’t update on their own very easily. What they wanted was help making their site functional and useful. As we reviewed the web site design, we realized the problem stemmed from the fact that their site was built with Flash making it unfriendly for SEO, invisible on smart phones, and difficult to edit. In addition it can take a long time load for some...
read moreThat’s A Wrap, Week Ending September 23
It’s been a crazy week here at Roundpeg! If you’ve missed any of our blog posts, here’s your chance to catch up: Saturday – It Is About Them Capture potential clients by finding out what they are interested in and then sell yourself. Sunday – Identity Crisis Do you follow@roundpeg? Do you follow @lorraineball? Monday – An Eye for Talent and an Ear for the Team Talent and training are important but that doesn’t ensure a team that works together. Tuesday – Don’t Forget the Words in Web Design! Words are an important part of your web design,...
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