Why Using Interns for Social Media Is Bad for You–and for Them
There’s been a lot written about why having interns manage your company’s social media platforms is a bad idea. I agree with all of them–it causes inconsistency, awkward fumbles and is generally not an ideal situation unless they have a great deal of oversight (which usually takes longer and is harder than just doing it yourself). But I want to talk about why else delegating your social media to your interns is bad. It’s bad for them. More and more businesses have come to the realization that social media is incredibly important for their marketing, and that’s...
read moreMore Than A Few Words: Niche Marketing.
When people think of marketing, they typically think about creative ads to sell toothpaste or diapers, compelling campaigns to encourage donations to the humane society, or drive traffic to popular restaurants. But high profile, interesting consumers products are not the only products which require marketing. Join us on as we talk to Erin Couch and Arin Anderson of the National Retail Hardware Association as we talk about the challenges of marketing in such a specific niche. If you missed the broadcast, you can still listen to the entire program here: Podcast Powered By Podbean Be...
read moreDon’t Forget the Words in Web Design!
Designing a new website is terribly exciting. It involves all sorts of pictures and coding and technical things most of us don’t understand. But more often than not, one critical part of the web design project gets short shrift–the part that everyone will see and notice. The words. It’s great to have a beautiful site, but ultimately, people are coming to your online home to find information. It might be a list of services, a contact number or just a better idea of who you are. The design of the site should support and accent the copy on your site, adding to the overall...
read moreAn Eye for Talent and an Ear for the Team
People often tell me I have an eye for talent. Spend a few minutes with members of the Roundpeg crew or any of our alumni, and you will know it is true. Somewhere along the line I learned how to look beyond the resume and even what a person says in an interview, to see what they are capable of. But hiring right is only half the battle. The other half of the equation is training. You have to train your new employee on how to do their job and how to be a part of your organization. It is a bit like tuning an instrument. It doesn’t matter if each individual note is perfect if they...
read moreIdentity Crisis
I am having a bit of an identity crisis. For the better part of the last ten years, Lorraine Ball and Roundpeg have been one and the same. Over the last few years the company has grown as I have hired some amazing and talented people. While each one of them fits the Roundpeg mold: “creative and quirky”, each one is also a unique individual. It has been awesome to see the brand grow and change because of their influence. So where does the identity crisis come in? It is on Twitter. Four years ago when I first jumped in, twitter was for fun. I never expected twitter to be...
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