Join Me at Innovation Summit – November 8, 2011
I am really looking forward to this year’s Innovation Summit. TechPoint has put together a terrific lineup (including me) of local and national speakers. This is one event you don’t want to...
read moreDifferences in Writing Styles
From Brittany Wright From the very first day, Allison repeatedly told me that I was writing academically instead of focusing on readability. To be honest, I had no idea what she was talking about. As a grad student in public relations, writing is a skill I not only have to possess, but one that I have to excel in. So, I was confused and it was a blow to my ego when I got feedback that I needed to seriously work on my “voice.” I thought my voice was great and definitely wasn’t expecting so much criticism. Two months later, I get it. I can look at my papers and projects for...
read moreDirect Mail: Less Is More
Direct mail can be an effective way for businesses to contact current and prospective customers, especially about special offers and promotions. Some of the advantages of using direct mail are the highly targeted audience, the personalization options and the data that can be collected based on responses. Because of these benefits, it is understandable why many companies choose this type of marketing, but for a designer, this can be an extremely challenging project. The most important thing to remember when creating direct mail is that the first impression is everything. Think about it: what...
read moreMTFW:Finding Your Personal Brand on Twitter
Balancing multiple social media accounts can be difficult. But balancing different personalities on those accounts is even harder. How can you manage it? Join us as we chat with Kyle Lacy, the author of Branding Yourself about building a social media brand. Also joining us in the house will be Leilan McNalley, or the Big Kahuna as he’s often referred to, about his experiences managing multiple brands. We will be talking about the good, the bad and the ugly of managing multiple brands. Lorraine will weigh in as well, because she just made the jump from Roundpeg’s Twitter...
read moreReview of If-This-Then-That (ifttt.com)
Today’s blog post is by a good friend of Roundpeg, Robby Slaughter of Slaughter Development, LLC. Considering that I run a productivity consulting company, it’s no surprise that I’m excited about a new service designed to automate routine online activities. It’s called “If This Then That”, or ifttt. (I like to say it as a two syllable word “if-ta”"). How ifttt works If: This is the first step in the ifttt process. You have to think of a condition that might occur out in the world. Maybe somebody posts a comment on your Facebook wall, maybe...
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