At the Party
As a social media firm, Twitter is such an integral part of life at Roundpeg, we often assume that everyone is as comfortable on the medium as we are. But the truth is, the twitterverse is still relatively small compared to Facebook. So, if you are just getting started on Twitter, welcome to the party. Here are a few tips to help you get started. In many ways, getting into the flow of Twitter is a lot like attending a party. At a party, you might have several different types of conversations. You can speak privately with one of the guests. On Twitter this is a DM or direct message....
read moreMTFW: Environmental Marketing
Developing an environmental strategy is good citizenship, but as you discussed with our guest Jennifer Riley Simone, it can be good marketing as well. The conversation drifted from how companies incorporate green into their marketing, to how green causes can take advantage of new technology. You can listen to the podcast here. Podcast Powered By Podbean And be sure to tune in next week for another interesting topic. More than a Few Words is broadcast live every Wednesday, from 10:30 – 11:00 To listen live check out our station on BlogTalkRadio.com Till then you can check out...
read moreFive Tips for Better Podcasts
BlogTalkRadio has made it easy for lots of ordinary people, business owners and consultants to host their own “radio program”. While the technology is easy, there are no instructions on how to be a good host. At Roundpeg, we have been hosting More than a Few Words, our weekly program since May and we have learned a few things along the way. As an Indianapolis social media firm, the podcast allows us to connect with friends, clients and prospects in an entirely different way. If you are thinking about hosting your own podcast, or you have been invited to be a guest on...
read moreNew Sign for Roundpeg
Ten years ago my friend David Endres designed the Roundpeg logo. While we have adjusted the color slightly over the years, the logo is essentially identical to his original design. And at this point, it is unlikely to change. Which is good news as my husband Andy (aka @aballstudio) just put the finishing touches on our new sign. While I love the blue and teal sign that hangs outside our door, this is definitely a cooler, edgier look for the new Roundpeg. If you are in the area, be sure to stop by to see how cool it looks in...
read moreIs Your Website About You or Your Customer?
Ego. It’s the enemy of almost any marketing endeavor. You think you’re pretty awesome and you want to share that news with the world. Obviously, customers only need to understand an inkling of your vast awesomeness and they’ll throw their money at you. So make your website as focused on you as possible: your awards, your process, your history, sit back and watch the dollars roll in. Wrong. No one actually cares about you–they care about their problem and how it can be fixed. They don’t care how you won Indiana’s Most Innovative Whatever, or that you were...
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