3 Ways to Make the Most of Your Business Content this Holiday Season
While we don’t work with many retail companies, I know some of our readers do. In today’s guest post by Alan Grainger, we look at ways to create appropriate seasonal messages for B2B companies. With the last page of the calendar about to be turned and turkeys around the world beginning to look slightly nervous, the festive season is very much upon us. For many businesses this period provides a vital trading opportunity, with Christmas offering a huge slice of annual income to a large number of companies. With so much attention paid to the holidays by so many companies,...
read moreMTFW: Finding a Way Out
Starting a business is filled with challenges. Even once you have your business up and running, the challenges don’t stop. For example, finding a way to get out of your business when you are ready to retire. There are several choices: selling the business, transferring it to employee or children, or simply shutting it down. This week we spoke with business transition expert Chris McEvoy about things you can do now to smooth they way for your exit down the road. Surprisingly, many of Chris’ comments were about things companies should do in the very earliest stages of their...
read moreExercising Good Design
As a designer, one of my favorite things is when a design ends up surprising me. From the kick-off meeting to the end result, not every project ends up being what we initially envisioned. Fortunately, with KnowSweat Workouts this ended up being a positive thing. The challenge was finding a logo that would be able to represent the gym as a whole, but also include all the different fitness areas KnowSweat specializes in–like taerobics, personal training and weight loss services. The first round of logos I came up with all involved the name placed next to or underneath one single...
read moreSmall Screens Redesign The Internet
Customers come with three sizes: smart phone, tablet, and desktop. According to a survey by the Consumer Electronics Association, the number of mobile devices in the United States now exceeds the U.S. population. Many adults consume media on the Web with more than one device, not including their home or work computer. The explosive growth of mobile devices is sure to affect web design trends. Consider that in the first six months of 2011, data use on wireless networks rose 111 percent. Even here at Roundpeg, Lorraine is integrating an iPad into her workflow alongside a desktop work computer...
read moreMediocrity or Brilliance in the Execution
Years ago, my boss Rick DeMarco argued there were times when a mediocre strategy would out perform a brilliant one. At first I thought he was crazy, until he explained what he meant. Too often business owners have brilliant ideas but fail to think through all the steps necessary to turn their ideas into reality. The result… failure or mediocre performance, when there could have been extraordinary success if only they had paid attention to the details of execution. Whether you are trying to launch a new product or company, or simply run a successful promotion or special event, a...
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