Hometown Flair Makes For Great Website
This week marked the completion of a new website, solarispropertygroup.com. Now, I hate to play favorites, but this site is my favorite to date. Why? One reason: hometown flair. When a company has targeted a geographic region, like Solaris, it’s important to develop a website that makes it recognizable to its particular market. In this case, our client needed a website to establish its image as a player in the Indianapolis market, offering turn-key investment properties. Roundpeg’s very own Peter Wolfgram was the artistic genius behind the website’s focal point – a replica of the...
read moreTwitter Friends
When @MiniPeg ( my daughter Michelle) was growing up one of her favorite books was Orlando’s Little-While Friends. As we moved from Dallas to Indianapolis, the simple premise of being open to making new friends wherever you are helped ease the transition. I stumbled across a copy of the book recently, and I realized the author’s advice made equally good sense to people just beginning their journey into the world of Twitter. As Orlando’s family sets out in their super-shiny-travel-anywhere van he is afraid he won’t find anyone to play with along the way....
read moreSocial Media and Small Business
Over the last year we have seen a dramatic increase in the amount of activity and energy our small business clients have directed toward social media. Our annual survey this summer indicated a strong increase, but new research by Zoomerang indicates the trend is even stronger then we imagined. In a study of more than 1,180 small- to mid-sized business (SMB) decision-makers, Zoomerang learned the following: (my thoughts on each of the points are in italics) Nearly half of the surveyed SMBs utilize social media to market to customers – 50% of your competitors are using social media....
read moreFaces of Roundpeg: My Frenemy Hazel
Hazel Walker and I share a lot in common. We are about the same age, with grown children. We share a love for sushi, martinis, walking on the Monon Trail and the Gretchen Sandwich at 3 Sisters Cafe. We are both direct, strong, smart, competitive women. Maybe it is that competitive nature or the fact that I was president of Rainmakers, when Hazel was Executive Director of BNI which made others assume we didn’t like each other, thus the Frenemy relationship. But the truth is, we have too much fun spending time together to let any of that get in the way of a good conversation. Hazel was...
read moreThat’s A Wrap, Week Ending Nov. 18
Then end of another week at Roundpeg. As I head off for a much needed vacation, I leave the team well prepared for the short week ahead. Blog posts written, customer projects well underway. And even with all the preparation we still had time for a number of interesting blog posts this past week. Friday – LinkedIn for Corporate Lead Generation Lorraine and Allison go corporate for a LinkedIn training session. Saturday -Faces of Roundpeg: Making Rain with Tony Roundpeg’s history would not be complete without mention of Tony Scelzo and Rainmakers. How Roundpeg Taught Me to...
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