Designing For Dual Audiences
Websites are strange creatures sometimes. They are a platform to send messages to both broad and narrow audiences. The Ohio Irrigation Association called us to make a site that would serve the needs of its members, mainly owners of irrigation firms, and also provide an information resource to consumers looking to install home sprinkler systems. At Roundpeg, our challenge was to find a way to greet and accommodate consumers without overwhelming them with industry jargon. We used the Indiana Irrigation Contractor Council’s site as a model. Since we’d worked on their website as...
read moreBlog Fuel with Social Media Examiner
At last week’s Innovation Summit, Michael Stelzner, Executive Editor of Social Media Examiner kicked off the program by sharing his simple, sensible strategies to grow your blog and social media presence. As I listened and wrote feverishly, I was pleased that many of his suggestions we had already put into action at Roundpeg. But there were others I had never thought of, but am looking forward to trying out. He suggested: Your blog should contain a drop of marketing for every gallon of content. He recognized that you need to “sell” from time to time, but you...
read moreMTFW: The Startup Experience
Startup Weekend is a global movement which brings together aspiring entrepreneurs to share ideas, form teams and most importantly, launch startups. Imagine taking an idea and turning it into a viable company within 54 hours. It can happen! Tune in to this weeks program as we talk with local organizers Jim Bartek and Denver Hutt. Do you have any comments or questions about The Startup Experience? Post it here, send it to one of us on Twitter or Facebook, or call in during the show at (805) 285 -9865. Remember to use the hashtag #MTFW on Twitter, so we can find your comments during the...
read moreSchool of Life
Many of the real skills you need to run a successful small business can’t be learned in a classroom setting. You can however develop them in places other than your own business. Learning opportunties are everywhere, if you look for the connections. Mike Michalowicz Author of The Toilet Paper Entrepreneur shared an interesting list of six things you could do to improve your skills. His list included: Plan a big event Become a Volunteer Make a Crowd Laugh Coach little league Become a blogger Learn a new language He suggested that each of these experiences will help you develop skills...
read moreTop Ten Social Media Trends via Randi Zuckerberg
During her keynote at Techpoint’s Innovation Summit Randi Zuckerberg talked about how social media has changed, and will continue to change. She shared her view on the top 10 social media trends. Give people a reason to like your page. With so many pages the days of the random like are over. You have to offer them some incentive such as specific information or special offers for fans only. Delight your customer. Randi talks about the need to engage your customers, and suggested featuring them using your product or just doing something really interesting. Give your...
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