Faces of Roundpeg: The Interns
Interns are a part of the fabric of Roundpeg. I am a teacher at heart, and I love sharing what I know about marketing with people who are interested in learning. Every semester we have one, two or three individuals who are testing their careers with us. Traditional and non-traditional candidates, our interns come in all shapes and sizes. BabyD was a high school sophomore with a talent for video and web design. Mid-career interns Jenn and Kristen were mature women, with more than a few years of experience in different fields. They came to Roundpeg to learn things which would allow...
read moreThat’s A Wrap, Week Ending Dec. 30
Hard to imagine that we are at year’s end. Not to be cliche, but where has the time gone? All of us who work here at Roundpeg know to expect the unexpected when we walk in the door and this week has not been an exception to that rule. While we are ready to celebrate the New Year, we’ve made it through this week by the skin of our teeth. Have you had time to check out our blogs this week? From our list of personal favorite blog posts to our business plans for 2012, we’ve covered a lot of territory. Happy New Year & we’re looking forward to a new year of...
read moreWhat Did Your Letter Say?
On January 2, I gave you an assignment. I challenged you to write a letter to yourself about the year ahead. You were supposed to give it to a friend, and have them hold it till now. Did you do it? What did you write about, and how did the year turn out? In my letter, I wrote about big plans for 2011. I expected us to grow our sales by 50%, add two members to our team and launch an updated website by mid year. I planned to take another vacation out of the country and finally retire the Volvo, exchanging it for a newer car (but still a convertible!). So how did I do? The Team: Hello,...
read moreThe Cobbler’s Children: 2012 Roundpeg Goals
There’s no industry in which the old saw “the cobbler’s children have no shoes” is more true than marketing. We spend so much time focusing on our clients’ success, saving our very best ideas for them, that it’s easy to let our own marketing grow stale and complacent. But as we look towards 2012, it’s time to stop letting our own children go barefoot. Here’s our list of what we want to accomplish in 2012–what goals are you setting for your company in the new year? Revitalize our email marketing. We design and write email newsletters for...
read moreSmall Business Social Media Strategy for 2012
2011 was the year of social media and small business. Yes, Facebook has been around for eight years and Twitter for six, but in 2011 small business owners began really paying attention to these tools. Suddenly our phones were ringing with requests for seminars and support services from companies who had previously turned a deaf ear. Even the HVAC firms, usually the last to embrace new technology, were paying and getting involved. What we typically saw was business owners rushing head first into social media, setting up profiles everywhere and quickly being overwhelmed by the time...
read more317.569.1396
 |
 |
 |
|
||
 |
|
 |
|
||
