More than a Few Words: Your Baby Is Ugly
To every parent, their baby is a beautiful and special angel. Many businesses feel the same way about their logos, websites and other graphic designs. How do you tactfully tell a client their design is ugly, and help guide them to a better aesthetic? Join Roundpeg designers Jenna Giles and Peter Wolfgram as they discuss the challenges and rewards of working with graphic design clients. Podcast Powered By...
read moreAll American Doesn’t Have to Be Red, White and Blue
When you hear the name American Eagle Basketball Goals you probably envision something in red, white and blue with a heavy Serif font to give it a traditional feel. But this product is anything but traditional and so one of Jenna’s challenges was to give them a logo which would make them stand out as well. Her other challenge was to give them something which would look equally good on top of a web page or on the product itself. The design process started as she searched for images of an eagle. The one she selected is strong, but not a literal image of an eagle with arms...
read moreHidden Gems from 2011
Last week we talked about the most popular posts of 2011. Those superstars got retweeted, shared and reaped loads of traffic. But there are other posts. Good posts, full of interesting information and terrible jokes, that for whatever reason never got much attention. So we’re going to give them a second chance. Here are the Roundpeg staff’s favorite blog posts from 2011 which you may have missed: Peter: Would You Jump Off the Roof for Social Media? Heidi Cohen’s strategic questions offer a key to satisfying and successful social media engagement. Many people don’t...
read moreSimple Season’s Greetings from Roundpeg
Whether or not you celebrate a holiday in December, I think it’s pretty safe to say everyone enjoys receiving a cheerful greeting in the mail. At Roundpeg we like to send a holiday card every year, not only to our friends and family, but also to our clients. It is a casual reminder of our company for clients we haven’t worked with in awhile and a good way to reach out to people without asking for anything in return. We care a lot about our clients and are always trying to find new ways to interact with them and strengthen those relationships. For the design of our holiday cards,...
read moreFaces of Roundpeg: Matt and the Gift of Words
When I first started Roundpeg I looked to people who had started successful businesses. I looked at the path taken by people who had come from the same place I was coming from. They were people who had made the transition from corporate executive to entrepreneur. One of the first people I looked to was Matt Michel. Matt and I had worked together at Lennox, a lifetime ago. After a successful career, he went out on his own, forming the Service Roundtable, an online community and resource program for HVAC contractors. I called Matt and asked him how to start a business. He gave me a...
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