MTFW: Email Marketing Starts with a Great List
As the year draws to a close, it’s time to look back at some of our favorite More than a Few Words programs over the past year. Thanks to everyone who’s been a guest on our show, called in, tweeted with us and just made our show so much fun every Wednesday morning. You can catch some of our favorite shows here: Listen to internet radio with Roundpeg on Blog Talk Radio We were going to take the week off to do some last minute holiday shopping, but Troy Hanna, the new kid at AddressTwo dropped by so we will be chatted about segmenting your data base, and creating targeted...
read moreUsing Editorial Calendars for Social Media
Do you have problems figuring out what exactly you should be posting on Facebook? You have every intention of going on there every day and adding some new piece of content, but when you start staring at the blank screen you’re overwhelmed with the task? One easy way to take some of that blank screen anxiety away is with a social media editorial calendar. Editorial calendars help you figure out what to post on which social networks when. Think of it as a little cheat sheet, hanging out and offering you tips and reminders about what information to share on that particular day. Some...
read moreClean-up On Aisle Purple
Sometimes you can have too much of a good thing. When we started working with Pennamped & Associates, we were asked to keep it simple. Their previous website was created from a cookie-cutter template. And it was drenched in royal purple to boot. I get it, purple is great. It’s like blue, but less pedestrian. However, it can easily overpower every other color in a layout. We decided to reign in the purple for the new site, opting for a more pleasing balance that maintained the firm’s existing brand, but cleaned up and simplified the look of their website. For Pennamped &...
read moreHow to Make the Social Media Boom Last
One more guest post by Lindsey Paho. Today, she asks what’s next for social media The rapid proliferation of social media sites has led to some speculation lately that we may be facing a sort of social media bubble. That’s not an unreasonable kind of conjecture to engage in, and the uncanny similarities to the tech bubble of the late 1990′s makes caution logical. Embracing the positive effects of heavy social media saturation while taking steps to ensure that it remains relevant and sustainable for the long term seems eminently sensible. Beyond the Buzz Social media enjoys...
read moreFaces of Roundpeg: Can I Help You? Amy, Annalise and Erica
If you call Roundpeg, you will notice several things: During business hours the phone is answered on the first ring It is answered by a live human being And the greeting is almost always the same, no matter who answers: Thanks for calling Roundpeg, this is (name). Can I help you? Over the years, we have had a series of talented, young professionals answer that phone. Not only were they the face of Roundpeg, they were the voice. Amy Rowe Dolk, Erica Gardner Dobson and Annalise Corman each spent about a year at Roundpeg. For them, it was a chance to start their career. For us, it was a...
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