That’s A Wrap, Week Ending Dec. 16
We took a morning off this week. No, we weren’t sleeping in or getting in extra shopping time, we spent the morning in a strategic planning session for 2012. Should be interesting to see how next year develops but in the meantime, we are BUSY! December is often the time when the work load slows and we spend time “housekeeping”. How is your December stacking up? If you’ve been busy with business (or shopping) check out what you may have missed: Saturday – Faces of Roundpeg: Joel Russell Took a Chance on Me Business plans are no longer a big part of what we do at...
read moreHow to Audit Your Website
Are you holding your marketing accountable? If not, it’s time to get started. As 2011 draws to a close, it’s time to look towards 2012 with a renewed sense of purpose. Your website should serve as the epicenter of your marketing activity–is it doing its job? Here are a few simple steps you can take to see if your website is living up to its full marketing potential: 1. Start with analytics. Do you have an analytics package installed on your website, like Google Analytics or WordPress Stats? If not, you need to install one. Now. Many of these are free and give you critical...
read moreLearn Something New this Winter: 2012 Seminars
Winter is here (sort of) and so is a fresh season of Roundpeg seminars. Join us at the office for an hour of straight talk and Q&A that gets to the heart of small business communications. We’ll have coffee brewing (you can bring your own too) and a clean whiteboard in the conference room waiting to fill up with good stuff. Call 317-569-1396 or Register Now to let us know you’re coming. 1/12 – 10 Tips for Better Websites - No one designs a website to deliberately turn off clients, prospects, and search engines, but all too often that is the end result. In this intimate...
read morePress Refresh
Ever had the sinking feeling you forgot everything you just learned? At Roundpeg, we hear this a lot, so we thought of a great solution: Press Refresh. These seminars are offered on the third Tuesday of every month, beginning in January. So mark your calendar now! They are open to anyone who has had a website built by the Roundpeg crew. They’re our way of helping you continue to take control of your website and keep you accountable to update and renew your website. Roundpeg’s Press Refresh 2012 schedule will include classes on WordPress basics, new plugins, blogging...
read moreHow to Audit Your Social Media Marketing
As 2011 winds down, it’s time to take a look back at your year’s marketing and see what was successful. Use this information to decide what you need to ramp up in 2012 and eliminate activities which just aren’t contributing to your growth. If you are like most business owners you know it’s important to look critically at your marketing on a frequent basis to make sure you’re getting an adequate return on investment. While you are analyzing your advertising, direct mail and association dues, don’t forget to evaluate social media. Even if you are doing it...
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