I Don’t Like Football, But I Love the Super Bowl

I Don’t Like Football, But I Love the Super Bowl

By on Jan 24, 2012 in Economy, Marketing, Ramblings | 5 comments

My husband loves football. He is from Texas, a die hard Cowboy’s fan, he has also learned to love the Colts.  Great, twice as much football on Sunday afternoons.

For him, Super Bowl Sunday is a national holiday.  For me, it’s an advertising event, time to watch the best Madison Avenue has to offer.  It is also a day to test my creative cooking skills.  Can I match the food to the teams competing?

So when Super Bowl fever began to catch hold in Indy, I didn’t get it.  I thought, it’s just a game.  But I was wrong.

Hosting a Super Bowl is about economic and community development, legacy projects and community spirit.   Here is just a small sample of what the Superbowl has done for Indy and the surrounding communities.

  • The Super Bowl has provided a deadline for much needed infrastructure projects ranging from road work and neighborhood improvement projects, to the new Airport terminal, expanded convention center and Lucas Oil Stadium.  Each of which will improve the quality of life for Indy residents for years to come.
  •  The Super Bowl host committee has been working on this project for years involving football fans and non fans like me to be part of the event.  From students to grandmothers,  people have come from all corners of the community, and around the world to be a part of Super Bowl 2012.  You can find just a few of their stories here http://www.xlvifaces.com/  This is truly a community event.
  • More than $1 million dollars was raised for the Super Cure project, the nation’s only breast cancer tissue bank. More important then the money, the events and connection to the Super Bowl has facilitated the collection of more than 1,865 tissue samples.  These samples are distributed to labs  throughout the world working on a cure for breast cancer.
  • One goal was to  plant 2,012 trees in the Indianapolis area.  To date, more than 2,876 trees have actually been planted.
  • Our guests will be welcomed as they check into their hotel room, with a handwritten note or drawing by an Indiana student.  More than 18,000 students from every county in Indiana contributed these welcome greetings.
  • With ten days of concerts and art exhibits this event is for the community as much as it is for the fans and visitors.
  • You will be able to identify the thousands of  community volunteers by their blue and white scarves which were hand knitted by volunteers from around the world. More than  13,000 blue and white scarves have been created to be worn during the event.  ( And yes I have one too).
  • The impact will reach well beyond our community.  On game day, 7,000 gift baskets will be delivered to hospitalized children in each of the 32 NFL cities .  This was a collaborative project between the Riley’s Children Foundation, The Basket of Hope Program and former Colt’s coach Tony Dungy
  • With our Super Bowl smart phone application, social media command center and Social 46 volunteers ( I am excited to be one)  we have a shot at claiming the title of the most tech-connected Super Bowl ever.
Hosting a Super Bowl gives us a chance as a city to change the perception of the rest of the country from: “Indy? Really?”  to “INDY! REALLY!” 
So even though I don’t get football, I am excited to be just one of many volunteers doing my part to make guests feel welcome.  Indy is a Super City and I am excited to help show it off.
Full Disclosure:
I am one of the Social46.  What that means, is I received some cool swag: including a hat, scarf and bag, in the hopes I would help promote the Super Bowl events via social media.  
I love Indy, and would have written much of this stuff anyway, but it was nice to get the hat.
  • http://twitter.com/kusterdental Küster Dental

    Great blog. As a life-long Indy resident it is good to see the city coming together and getting so excited about this event. I am also saddened somewhat by how we’ve seemed to come to take the Indianapolis 500 for granted. It is, and remains so, the largest single-day sporting event in the world, and it is held right here every May.  Perhaps all of the art festivals, parties, and hoopla from the Super Bowl will reinvigorate the 500 Festival Committee and the local Indianapolis folks to take more pride in our very own home town spectacular.

  • http://profiles.google.com/lorraine.roundpeg Lorraine Ball

    When we moved here twenty years ago, Indy500 was a month long festival that took over the city.  I would love to see a return to that type of party.  It would be great for the city!

  • http://theryancox.com Ryan Cox

    This is great @google-506d9ea43c07526116dfea9955b5f380:disqus ! It showcases all of the “oh yeah I didn’t think about that” stuff that goes into preparing for the Super Bowl! This makes me pretty stoked / proud!

  • http://profiles.google.com/lorraine.roundpeg Lorraine Ball

    It is going to be a fun few weeks…  Looking forward to checking out some of the stuff this weekend

  • http://www.onlyfootballodds.co.uk/ Football Betting Tips

    But i like both the games…I always so exited for the both the games. Because i always readyto bet on these games.

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