Learn Something New: Fall 2012 Seminars

Even though it feels like summer is just starting, it is not too early to start planning your fall 2012 semester.  We have brought back our most popular small business seminars for the fall.  Included in our line up are programs on all aspects of internet marketing including web design, social media, blogging basics, creating a visual content strategy and effective email marketing.

Join us at the office for an hour of straight talk and discussion that gets to the heart of small business communications.  Our office cats Clyde and Truman will be here to play with, and we’ll have a clean whiteboard in the conference room ready to be filled with important stuff.

Call 317-569-1396 or register using the form below to let us know you’re coming.  2012 Schedule for Indianapolis Small Business Seminars

8/23  – 10 Tips for Better Websites  - No one designs a website to deliberately turn off clients, prospects, and search engines, but all too often that is the end result. In this intimate workshop, we will review the most common mistakes web designers and small business owners make.

The working session will include general tactics and a review of your website. We will evaluate navigation, copy, animation, pictures, page titles, keywords, and much more.

9/13 – Blogging Basics – Search engines are getting smarter every day.   Keywords and meta tags are no longer enough to drive traffic to the website for your small business.  Search engines are looking for real, relevant and timely content.  The best way to do that? Blogging. In this session we’re offering a crash course on blogging strategies. We’ll talk about why you should blog, what you should blog about and how to get the most bang for your buck from the blogging process.

10/4 – Social Media Stew – Twitter, Facebook, LinkedIn–from the outside, it can all seem like a confusing jumble. But social media is a critical marketing tool for keeping in touch with your current clients–and bringing in new ones. With social media, you can keep customers and potential customers informed, engaged, and educated about your company and your industry.

10/25 – Worth 100 Words: Creating Your Visual Content Strategy -Pinterest is the latest social network taking the country by storm. The site acts as a visual bulletin board, letting you organize pictures, videos and and more. But what if any is the marketing application? Does your small business need to be using it? Come learn how to use this cutting-edge network, and discover how you might apply it to your own marketing mix.

11/15 – Email Isn’t Dead –  People don’t become customers overnight. Typically they start out as random visitors to your website, or someone you bump into at a networking event. Helping those strangers get to know you is a process which involves sending the right messages at the right time.  While social media gets attention, a solid email campaign is the bait that keeps visitors coming back time and time again.

The cost of each session is only $10, or buy a full season package for $40.