Web Design: Yancey Marketing

Sometimes, It’s Harder to Build a Copy than an Original Web Design

Over the last few months, we have had some interesting web design challenges that were certainly a departure from our typical web design process.

For one client, we simply created an image for another web designer to turn into a functioning website. A second project had us performing just the opposite side of the project taking a concept from another designer in which we transformed a sketch into a website. Yancey Marketing  presented yet another interesting challenge.

In this case, the client had built a website using outdated software. He had great basic graphics, but the site wasn’t working correctly. He came to us to help him move the site to a WordPress platform, which would be easier for him to update as his business expanded. Essentially, we replicated his design in a new format, making subtle changes to improve the user experience.

The most challenging part of the process was finding a theme which would provide a solid foundation for the design. We learned that sometimes, creating a copy is harder than coming up with a completely new look. Once the foundation was complete, the other pieces fell in to place easily. Along the way, we showed him how adding a small text description to each of his videos would transform them into mini case studies, and provide additional hooks for search engines.

Ideally, we prefer to build a web site from start to finish, but projects like this test our creativity in different ways.

Yancey Marketing

How does your website stack up? Is it transforming visitors into prospects or turning them off with bad design, poor navigation or simply no conversion opportunities.?

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