2012 Social Media Survey
Over the last few years, we have seen an explosion of social media activity among our small business clients. Were they unique or was this part of a larger trend? We wanted to know, so we looked for exsisting research. However, we were frustrated by the lack of information available on how small businesses were using social media. So we got active and conducted our own studies, compiling and sharing the results in a series of white papers. Past studies have looked at how the size of the company, gender of the owner and the industry in which the company operated played a role in how they...
read moreTalking about Social Media
This week, I will be in Seattle on Tuesday and Columbus, Ohio on Friday talking with business owners and recruiting professionals about social media. While the general themes will be the same, there will be some distinct differences in my presentations. In Seattle, I will be talking with HVAC contractors. For this group, I am going to focus on Facebook as a means of driving traffic to their primary website. Strategies for them include short videos of technicians introducing themselves, and interviews with customers. For the contractors who focus on remodeling, I am going to also encourage...
read moreBlog Voice: Formula, Formal or Real?
The Roundpeg blog is four years old. In that time, the blog has evolved and expanded, partially because my writing style has changed (although Allison will argue my use of commas hasn’t) and partially because I have added other voices to the mix. This was not my first blog. Indy-Biz.com and LorraineBall.com both preceded it. With Indy-Biz for local news and LorraineBall as an outlet for my humor and occasional rant, Business Notes from Roundpeg was a “serious” business blog. It was filled with checklists and links to informative articles. The tone was formal and the...
read moreFaces of Roundpeg: Allison – The Devil’s Advocate
I learned a long time ago, if you want to be successful you need to surround yourself with people who don’t think the same way you do and who are good at the things you aren’t. If you are very lucky you will find someone who cares enough to disagree with you. I am very lucky, because I found Allison. She argues with me, she asks pointed questions, she corrects my grammar and spelling, and tells me when I screw up. As annoying as that is, I can’t imagine life at Roundpeg without her. Allison loves structure and routine, so when I suggest something new, some change in our operating...
read moreUse FAQs as Blog Post Starters
Stumped for blog content? Think about the questions your customers ask you again and again. These FAQs are a great source of blog content. Typically, companies create a page of FAQs. While this is helpful, you are missing out on the SEO benefit of this content. According to Michael Gray putting one question on a page or post works much better. He says: Unless your questions and answers are very short, ideally you want to create a single page optimized for each question, this gives you the ability to create narrowly focused posts around specific keyword phrases that will rank better and...
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