1,911 Reasons to Visit Roundpeg.biz
I have been told that numbers in the title of a blog post attract attention so today, I’ve got a big one: 1,911. That is the current number of blog posts on the Roundpeg website. We should have about 300 more but an unfortunate incident with an intern last summer…ok, we’re not going there again, sorry Scott. Anyway, back to the number 1,911. You see, Google views every one of the 1,911 blog posts as an individual page. Each one is viewed as a source of credible, relevant content for small business owners looking for information about small business marketing...
read moreThat’s A Wrap, Week Ending March 23
The party is over we have put our first decade of business to bed, how then did we begin our second decade? For starters, we have a new employee, Whitney Brown and Truman, our new office cat, is feeling more at home. Lorraine is sharing interests outside of the business at lorraineball.com. To celebrate Spring, some office team building was in order so Friday afternoon was devoted to paintballing and then off to the movies to see The Hunger Games. Seems as if we’re frequently changing things up here at the ‘Peg. Perhaps the only regular Spring ritual is opening our windows. If...
read moreIt’s Not About You!
I routinely tell my clients that their marketing is not about them. It is about their customers. Brochures, web copy, email newsletters and direct mail should not be chest thumping proclamations about how great they are. These vehicles should be used to focus on things of interest to the client, even when it doesn’t directly relate to their product. I say this a lot, and unfortunately, all too often, clients ignore me. While this behavior makes a brochure boring or a networking event less than successful, it is even more damaging to your social media campaigns. Why? Because it is...
read moreLeadership with Lalita Amos
I am really excited about our guest this week. I have known Lalita Amos of Total Team Solutions for about nine years. She is smart, outspoken and funny. A coach and leadership development specialist, she is an active member of the Indianapolis business community. Do you have any comments or questions? Call in during the show at (805) 285 -9865 or drop us a comment on Twitter. Direct the comment to @roundpeg or use the hashtag #MTFW so we are sure to see your remarks. The call will be live from 10:30 – 11:00 today, Wednesday,March 21. You will be able to listen to the program from...
read moreFree Business Plan Tools
Many people will argue the pros and cons of taking the time to write a comprehensive business plan for your new startup. Some will say you have to have all the “i’s” dotted and all the “t’s” crossed, and others will tell you to get started and figure it out as you go. When I started Roundpeg, I actually wrote a complete plan, and have updated it almost every year. It has been helpful to take time to review where we are, how we got here, and what we need to do to get to our next step. I have also found that much of the text was useful as I worked on web...
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