Marketing in Handcuffs with Muhammad Yasin:
To do marketing well is always a challenge. To do it in a heavily regulated industry can seem impossible at times. But with a little creativity and a lot of hard work, you can overcome regulatory hurdles to create innovative marketing that gets results. We’ll be joined by Muhammad Yasin, social media strategist for HCCMIS, a travel health insurance company. Learn how you can make regulations work in your favor. Do you have any comments or questions? Post them here or send it to us on Twitter, or call in during the show at (805) 285 -9865. Remember to use the hashtag #MTFW on Twitter,...
read moreI Don’t Like Football, But I Love the Super Bowl
My husband loves football. He is from Texas, a die hard Cowboy’s fan, he has also learned to love the Colts. Great, twice as much football on Sunday afternoons. For him, Super Bowl Sunday is a national holiday. For me, it’s an advertising event, time to watch the best Madison Avenue has to offer. It is also a day to test my creative cooking skills. Can I match the food to the teams competing? So when Super Bowl fever began to catch hold in Indy, I didn’t get it. I thought, it’s just a game. But I was wrong. Hosting a Super Bowl is about economic and...
read moreFaces of Roundpeg: The Boy Band
They had many nicknames in the Indy business community, but to us they will always be The Boy Band. An unlikely duo, Jay Mattingly and Taylor Brough shared a sense of fun and a passion for what they did which allowed them to find a collaborative rhythm. As solo artists they brought dramatically different backgrounds, skills and personality styles to Roundpeg. Taylor was the quiet one. He would often hesitate, thinking carefully about what he wanted to say. When he spoke up, it was worth paying attention. After three years of working together, he could read my mind and my...
read more5 Simple SEO Tricks to Increase Traffic
Marketing is a numbers game, and one of the most important numbers is the amount of traffic to your website. If you don’t have visitors, then you won’t have prospects. So the question is, how do you increase traffic? Some companies turn to search engine optimization (SEO) professionals. These very smart, successful companies earn their living managing comprehensive SEO programs for clients. Using a complex process, they create a steady stream of content and links to improve the visibility of their clients sites on key search engines. But what if you are a small business with...
read moreTaking a Stand to Defeat SOPA & PIPA
Typically I avoid political conversations on this blog. I don’t endorse candidates or take sides in political debates. But this is the exception. There are currently two bills before Congress which if approved would censor the Web and impose harmful regulations on American business. The Protect IP Act (PIPA) in the Senate and the Stop Online Piracy Act (SOPA) in the House. I know about these bills and the debate surrounding them because I read discussions and opinions from a wide range of sources, many of them online. Many of which will not exist, or certainly not exist in their...
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