MTFW: Computer Security for Small Business
As a small business owner, your entire business sits in that computer on your desk. What happens to your business if the computer is lost, destroyed or hacked. While online backups like Carbonite preserve your information, they don’t protect it. Alan Wlasuk, our guest, is a serial entrepreneur, prolific and published writer, Bell Labs Fellow and geek-turned-businessowner who enjoys starting and running technology companies. He is founder and a managing partner of WDDinc, a software consulting company focused on custom software development across a wide range of industries and...
read moreWordPress User Roles: Who Can Make Changes to Your Website
One of the features which originally attracted me to WordPress was how easy it was to update. With just a little training, the average business owner can add content, photos, stories and even new pages to keep their site fresh and vibrant. We make this training process part of our web design package because we want our clients to own their sites, adding new content to keep it interesting for human visitors and search engines. The challenge? Sometimes they break things by making changes to settings which affect how the entire site functions. When they do that, we find ourselves rebuilding...
read moreIt’s Easy
With so many free, inexpensive and simple-to-use marketing tools, the job of the do-it-yourself marketer has never been easier. It’s easy to set up an email newsletter with free trials from Constant Contact, AddressTwo or Mail Chimp. You can get your first newsletter out the door in no time flat. It’s easy to set up a blog using WordPress or Blogger and begin sharing your views and content with people all over the world. And social media? That’s easy too. Getting your social media profile started isn’t much harder than turning on your computer. It’s easy to get started,...
read moreWaiting for the Image
Sometimes the simple things are the hardest to do. We started a web redesign project for Warweg Irrigation more than a year ago. When you look at the site, you probably wonder why it took so long. The delay was not caused by programming challenges. The website was built using a WordPress platform and a fairly straighforward theme. It isn’t a very large site, less then twenty pages, so that wasn’t the hold up either. The delay was caused by the pictures. As an irrigation contractor, Warweg is particular about the type of sprinkler products they install. While many of the photos...
read moreLess Emphasis on SEO, More Emphasis on Content
Allison and I had a conversation about one of my recent blog posts. She felt I was focusing too much of my attention on the natural SEO benefits of blogging. While that is important, she argued I was ignoring the many other reasons for a business owner to blog. She is absolutely right. Blogging for business is about more then just SEO. A strong blog is the core of your Internet marketing strategy. It provides content to fuel your social media updates, helps you build credibility and develop content which you can use elsewhere. Blog posts provide a place to showcase work samples, case...
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