1 Out of 1,400,000
I did a quick search last night for the term Indianapolis web design . In just a few seconds Google returned 1,400,000 items. 1,400,000 The sheer volume is staggering. How long do you think it would take to actually look through all those pages? I will never know, because like most people, I rarely look past page two. That is the challenge for small business owners who have invested serious money in their company websites. They are frustrated when the site doesn’t appear on page one. But consider the odds. According to Netcraft, there are more than 644 million active web pages, and...
read moreNot Every Shoe Fits
Once upon a time, a prince went searching for his true love. His only clue was that the girl of his dreams would be able to wear a very special glass slipper. While he met many fair maidens along the way, there was only one perfect fit for him. So he searched far and wide till he found Cinderella. Small business owners need to be as discerning as the prince when considering where to spend their precious time on social media. While there are many attractive networks, there is a perfect fit. Not every shoe fits every business. So how do you find your perfect fit? There are two questions you...
read moreWhen a Customer Complains
Over the last few years, we have seen an explosion of small business social media activity. The affordable and easy-to-use platforms make it easier than ever for small business owners to present their company to prospects, stay in touch with clients, conduct market research and resolve customer service issues. Unfortunately, while customers have been quick to embrace social platforms to complain and share feedback, many business owners have been slow to respond to their cries for help. This is surprising when you think about how much you spend to get a new customer. In our 2012 Small...
read morePress Releases: Good and Bad
Five years ago, before we became immersed in social media, much of our business was centered around traditional PR. And although we don’t write as many press releases or pitch stories to editors as often as we used to, this list of dos and don’ts is still valid, perhaps more so with the shrinking number of outlets and the growing number of companies submitting their stories: Content: DO: Write a press release when you have timely news about your products or services, your staff, recent legal or legislative actions, industry changes or other items of interest to the...
read moreMTFW Business from the Road
Ever wonder what would happen to your business if you just “hit the road” for a month or more? Join us for today’s episode of More than a Few Words as we talk to Jon Arnold, founder of Tuitive, a truly virtual business. Last year, after more then a decade of operation, Jon shut his office, but not his business. His employees went home, and he and his family hit the road in their camper. Their goal was to spend a year touring the US before his kids were too old. With his wife behind the wheel, Jon still manages the day to day operation of this unique business, serving...
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