Why Playing Hooky Can Help Your Business
At Roundpeg, we love to play hooky. It’s not that we don’t love our jobs or aren’t passionate about marketing and web design and all that other good stuff. But sometimes, you have to take a step back from your work and take a day for other things. That’s why last Friday we cancelled work. Oh, sure, a few of us did a couple of hours of work in the morning or a smidgen in the afternoon, but most of our day was focused purely on having fun and enjoying the crazy carnival atmosphere that is the Super Bowl in Indianapolis. We even got paid for our time. It’s a pretty...
read moreKnowing When to Walk Away: Dealing with Anger Online
Fact: The Internet is filled with jerks. The anonymity and the faceless nature of the Internet seems to unleash something deep inside people. They’ll spew venom and hate about everything from the most trivial (your favorite TV show, for example) to the most important (politics and religion) to the most personal (you, your business, your profession). They’ll post things that are flagrantly untrue, hurtful or just foul and full of profanity and lies. And just as it’s easy for them to pound out a scathing attack on something you hold dear, it’s incredibly tempting to sit...
read moreYou Can’t Save Everyone
No matter what business you’re in, from dentistry to landscaping to marketing, there’s one fact you have to confront: you can’t save everyone from making their own mistakes. No matter how much you want people to succeed, some people will insist on ignoring your good, well-intentioned advice, and they will fail as a result. Hopefully it’s only a minor stumbling block in their path, but sometimes the consequences can be catastrophic: a patient who didn’t heed doctor’s orders and died, or a company that wouldn’t listen to sound marketing advice and had...
read moreIndianapolis Social Media: Way More than 46
If you’re a member of the Indianapolis social media community, you’ve probably heard of the Social 46. Commonly seen in conjunction with the #SB46 hashtag, these 46 locals were selected by the Super Bowl Host Committee in conjunction with Klout to help spread the word about Indianapolis’ first ever Super Bowl. These individuals were given swag, including merchandise and tickets to local Super Bowl-related experiences and events, and asked in exchange to tweet about all of the exciting happenings in Indy. Great idea, right? Engage influencers, get buy-in from locals, get the...
read moreJust Blog, Dammit
I don’t have time. I don’t have anything to write about. I’m not a good writer. No one would really read it anyway. Stop the excuses. Stop the hand wringing. Stop the over-thinking. Your small business needs to be blogging, and if you’re not, you’re missing out on a huge opportunity to reap benefits from organic search engine optimization, social media and client good will. You probably know the reasons you should blog, so let’s just hit the Cliff’s Notes version: it fills your site with useful keywords for search engines used in a natural way. It...
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