Finding Time to Blog
I know I need to be blogging for my business, but I just can’t find the time. I hear you, guys. Really I do. Even though we ghost blog for a living here at Roundpeg, it can still be hard for our crew to find time to feed our own blog. It’s no mystery as to why: Clients come first, right? Why spend time on a “non-revenue generating activity” when you could be making your clients happy? It’s not a question of either/or. It can’t be. And as for blogging being a non-revenue activity, that’s a blog post for another day. But the fact of the matter is,...
read moreNew Facebook Timeline for Brands
What You Need to Know Right Now Gnash your teeth and rend your garments: Facebook has done it again. The reigning king of social networks has completely changed the layout and functionality of its fan pages, switching from the classic view to a new look that emulates Timeline, which has been available on user profiles for some time now. Yes, that means it’s time to scratch the look of your Facebook page and start over. Again. But don’t worry. If you already have a great social media strategy in place, using the new brand Timeline is largely a matter of aesthetics. You can...
read moreWho Are You Blogging For?
There are very few hard and fast rules to writing. Almost any rule someone wants to quote you can and has been broken by someone who’s a better writer than you can ever dream of being. But there’s one rule that’s fairly universal in any kind of writing: Know your audience. In blogging, understanding who your audience is and what their goals are for reading your material is one of the most important things you can do. Knowing your audience lets you better understand what kinds of things you should be writing about, how to phrase those stories and how you should promote them...
read moreThe Secret to Outsourcing Your Marketing
At Roundpeg, we work with companies who want to outsource some portion of their marketing. Maybe they have a marketing person but that person doesn’t have graphic design skills, or maybe they don’t have a marketing department at all and need someone to take over all their marketing efforts. Whatever their reason for needing outsourced marketing and regardless of their industry or size or culture, there is one factor that contributes more than any other to a successful outsourced marketing effort: How much they care. Yes, of course, it’s critical to start with a good...
read moreHow Much Is Too Much Self-Promotion?
Recently, Amber Recker asked an interesting question on Twitter: In your opinion, how many times is too many to promote a blog post? What’s the statute of limitations? Curious. I see lots of strategies. — Amber Recker (@amrecker) January 30, 2012 It was a question that’s been on my mind lately as I’ve seen more and more people promote their blog posts multiple times a day for a week or more after its initial publication on Twitter and Facebook, and to a lesser extent, LinkedIn. The theory behind these multiple updates is simple: because people use social networks at...
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