Customer Service Distilled

Today’s guest post is from Thomas Aaron.  (He is the two legged creature in the picture at left).  He shares his perspectives on social media and customer service. There seems to be a tipping point in the growth of most companies at which policies must be strictly adhered to in order to stop profit leakage. When this happens, customers are more likely to become numbers, and they are dealt with in a more adversarial, by-the-rules manner. There is nothing a consumer hates more than to have policies quoted when they are dissatisfied with a product or service. Consumers often grudgingly...

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How to Make the Social Media Boom Last

One more guest post by Lindsey Paho. Today, she asks what’s next for social media The rapid proliferation of social media sites has led to some speculation lately that we may be facing a sort of social media bubble. That’s not an unreasonable kind of conjecture to engage in, and the uncanny similarities to the tech bubble of the late 1990′s makes caution logical. Embracing the positive effects of heavy social media saturation while taking steps to ensure that it remains relevant and sustainable for the long term seems eminently sensible. Beyond the Buzz Social media enjoys...

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3 Ways to Make the Most of Your Business Content this Holiday Season

While we don’t work with many retail companies,  I know some of our readers do.   In today’s guest post by Alan Grainger, we look at ways to create appropriate seasonal messages for B2B companies.  With the last page of the calendar about to be turned and turkeys around the world beginning to look slightly nervous, the festive season is very much upon us. For many businesses this period provides a vital trading opportunity, with Christmas offering a huge slice of annual income to a large number of companies. With so much attention paid to the holidays by so many companies,...

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Hidden costs to end-of-the-year hiring

Guest blogger, Lindsey Paho, a writer at Professional Intern  is back for another visit.  This month her post focuses on the pros and cons of end of year hiring. For the small business owner, timing of when to bring on new employees can have a significant impact for the bottom line. While it’s stirring to have the type of growth that necessitates hiring, bringing on a new hire at the wrong time of the year can make for a very costly error. Perhaps the worst time for hiring is at the end of the year when an accumulation of factors stack the deck against the employer who takes on...

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Use RFP’s to Interview Your Clients

Today’s guest post is by Vicki Bohlsen the president of Bohlsen PR.  Her topic:  The RFP and how tot participate in the process in a way which helps you determine if the project is right for you.  Would you take a job without meeting your new boss? I’m sure you’ve participated in the RFP (Request for Proposal) debate. To answer them or not, that is the question.  I know people say they would never an answer an RFP, and I know people who search them out like black jelly beans and answer any and all they can find. I’m probably somewhere in the middle. I’m of the belief that...

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