Shopping for Small Business Marketing
I have never met Mary Biever in person, but we are connected on twitter. I have come to respect her opinions and knowlege, and I am delighted she was willing to share her thoughts here. Shopping for Small Business Marketing Marketing Choices Businesses Should Avoid and Seek “Hire me, and I’ll build your sales to best in the market,” a marketing vendor in the advertising food court calls to small businesses. The vendor next to him says, “I’ll grow your sales pronto – nothing else like it.” How is the small business owner to know which marketing methods work best? We may...
read moreI’ll Take a Burger with a Side of Social Media
Restaurant Social Media Today’s guest post is from Lauren Fiedler, the Director of Promotions and Marketing for A Pots and Pans Production. In it, she talks about what’s made Scotty’s so successful leveraging social media, and shares tips on how other restaurants can follow suit. How To Build A Successful Social Network For Your Restaurant Working in the food industry gives you the ability to come in contact with a variety of people and delicious food daily. It is an ever changing industry and every consumer has a large variety of choices. What makes you stand out?...
read moreDoing it Right at Home:
A Guide to the Work at Home Decision Working from home is no longer a luxury afforded to a select few. Instead, the home office is a reality for millions of Americans. Advances in technology and a cultural shift in priorities have led to an environment where working from home is not only logistically attainable for many, but also widely accepted. However, when determining whether operating a business from the comfort of your house is right for you, one should consider several factors. While the advantages may outweigh the downside for many, working from home may not be the right choice...
read moreWebsite Design on a Dime
Today’s guest post is by Nick Carter, author of “Unfunded: From Bootstrap to Blue Chip Without the Fuel of Round-A Capital.” This is the story behind the story, untold tid-bit that didn’t make the book’s final cut. For a newly forming business, there is perhaps no greater piece of the marketing puzzle than the website. Yet, for many business owners, the realm of website design and development remain shrouded in mystery. What is the difference between WordPress and a custom PHP-programmed site? Why do some vendors advertise websites for bargain prices like...
read moreEven Dead Fish Float
Today’s guest post is by my sales coach Matt Nettleton from Sandler Training, Trustpointe. This first appeared in his newsletter and I just loved the message. I was delighted when he agreed to allow me to publish it here because it is time for small business owners to take control of their business. I was raised by both an optimist and a pessimist. My mom was probably the happiest, funniest, friendliest person you could ever meet. She made sure that I had an abundant mindset, wished nothing but good for everybody and did my best to help people out. When I asked her why she...
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