Moments
They say there are two kinds of people in this world: “things” people and “moments” people. Things people are driven by the pursuit of objects and status symbols. Moments people don’t see a price, they see a potential memory. Neither is wrong, the two views are simply different. In truth, most folks start out as “things” people…why else would so many kids love Christmas morning? But as we age, the value of material things fades, and time with the ones we love starts to matter much more. I’ll be honest, I’ve always been entrenched firmly in the “things” camp. I like to...
read moreYou and The Tube
At the most recent Indy Social Media breakfast, I had a chance to hear both Rocky Walls and Julie Perry speak about video marketing. In their presentations, Rocky and Julie approached the topic of video from two very different perspectives. Rocky (CEO of 12 Stars Media) focused on how to effectively shoot a great internet video.Julie (VP of Social Media at BlastMedia) picked up where he left off, focusing on how to market those videos. Some of the major takeaways from Rocky’s presentation: Stop using a script-many folks think they need to script all their lines in advance. This,...
read moreMTFW: Beer Marketing
As the craft beer industry has exploded over the past few decades, a new marketing niche has emerged. Many beer drinkers are no longer willing to consider their beverages or their brew a commodity. Join us as we talk with Mike Thilman, a district manager for world class beverages as he addresses how his company competes in the craft beer market. In addition to Mike, we will be joined on the show by Hazel Walker, founder of Lipstick on the Rim, a beer appreciation group created by women for women who has some very specific opinions about the mistakes beer marketers are making. ...
read moreSubstance > Style
Look, I get it. You want to look cool. But looking cool means nothing if no one finds you in the first place. As an Indianapolis web design firm, as we work with clients, we usually get the same wishlist. Our clients want websites which: Look cool Look fresh Look up-to-date While we agree it’s important to build sites with the fresh, clean, cool look our client desires, in the long run it is the words and content the site’s pages hold which will be far more valuable in the long run. As the web has grown, search engines (which can make or break a site’s visibility) have...
read moreClass Is In Session
There is no such thing as bad student…only bad teacher. -Mr. Miyagi As I was trudging through 16 years of school, I never thought I’d be the one teaching. As an Indianapolis web design firm, we choose to provide training for all of our clients. We like small business owners to feel empowered to manage their websites to support their business objectives. Training is a standard part of every web design project. So as we are wrapping up the design phase, I always set a side a few hours for training on how WordPress. I’ve taught clients of all ages and skill levels. Working...
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