Mixing Business with Pleasure in One Website
We at Roundpeg are pleased to announce the launch of our latest client website, ipitravel.com. For its new website, IPI Travel wanted to show off its great travel destinations. Easy enough for a full-service travel agency, right? Well, not so fast. IPI Travel is a little different from most agencies. They specialize in providing travel resources for healthcare professionals. So the big question: How do we mix business with pleasure? The old website primarily focused on the nursing profession, rather than the excitement of travel nursing. And there’s nothing wrong with that. But the...
read moreCreative Compromises to WordPress Limitations
In web design, user-friendly, content-rich sites are a must. Building websites on a WordPress platform allows Roundpeg to provide our clients – mostly small businesses with limited time and resources to manage their sites — with an easy-to-update web presence. Although it allows our clients to do a lot of great things, WordPress does have its limitations. For current client, Shade Tree Farm, LLC, we encountered one such limitation. WordPress is a content management system, which allows users access to pre-built themes for designing their websites (At Roundpeg, we prefer Elegant...
read moreHometown Flair Makes For Great Website
This week marked the completion of a new website, solarispropertygroup.com. Now, I hate to play favorites, but this site is my favorite to date. Why? One reason: hometown flair. When a company has targeted a geographic region, like Solaris, it’s important to develop a website that makes it recognizable to its particular market. In this case, our client needed a website to establish its image as a player in the Indianapolis market, offering turn-key investment properties. Roundpeg’s very own Peter Wolfgram was the artistic genius behind the website’s focal point – a replica of the...
read moreJeb Banner’s Advice on the Future of SEO
I had the great pleasure of attending the Indianapolis American Marketing Association (AMA) October luncheon. Jeb Banner, CEO of Indianapolis-based Smallbox, shared his insight on where SEO is going in a presentation titled, The Future of Search Engine Optimization is the Digital Brand Ecosystem. According to Jeb, we are in the middle of a big shift where we are no longer in control of our brand. Our brand lives in a digital world where it is measured and weighted by Google and Bing. He explains that a digital ecosystem, like any ecosystem, sustains life by continuously replenishing the...
read moreOne Small Step for a Client, One Giant Leap for a Web Developer
You know what they say, sometimes you have to crawl before you can walk – or something cliché like that. Regardless of how you say it, the opportunity to design a micro site for Nolan Securities and Investigations (NSI) gave me a chance to test the waters of web design without the challenges associated with putting together an entirely new site. NSI, the area’s largest, most-trusted event security provider, is gearing up for a hiring surge as they recruit candidates for large upcoming sports events. A scaled down version of their primary site, it is only three pages, built...
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