Want What Your Blog Needs
Crane Design is a prominent product design house based in Illinois and I’m in love with their space heater. One look at the iMac-matching brushed steel frame and I knew I needed it. Good product design is its own advertising. However, Crane’s slick website is pretty persuasive as well. The product pages are pampered with multiple color choices, 3D animation, and beautiful photography. Everything looks like money. However, their new company blog runs the most basic, free WordPress theme. No doubt they could afford something “more”, but they kept it simple....
read moreEvery Website is Like a Snowflake
There are thousands of websites populating the internet, each one unique and different. But not as unique and different as you. How could they be? No one else has poured as much time and as many resources into producing their homepage. On top of that, everyone else’s social media efforts are bland and puny. When your company account retweets Rainn Wilson, the Twitterverse listens. Your logo is a work of art, the likes of which have not been seen since advertising’s creative revolution in the 1950s. In short, you are a perfect lil’ snowflake. Unfortunately, everyone else is...
read moreYour New Truck Is A Website
It used to be that you were known by your vehicle. Service contractors and industrial companies like Lauck Manufacturing use trucks and vans to transport materials and workmen. The truck holds your logo, your phone number and your reputation. However, today’s market demands something more. Consumers use the Internet like a phonebook. A common search to find Indianapolis area mechanics might be “mechanic Indianapolis”. People are only looking at the first three or four results from that search to find the mechanic they’re going to call. Signage on fleet vehicles is...
read moreWhat’s In A Theme?
When we start a new website project at Roundpeg, we spend a lot of time talking about themes. So what’s a theme? Not so fast Romeo, let’s get a handle on WordPress first. Roundpeg’s websites depend on this software to run. Like the engine in a car, it’s the unseen power-house under the hood. When you’re writing a blog post, that’s the WordPress engine working and when you’re checking your website’s traffic statistics, that’s data recorded by WordPress. Website owners change and update their site with the power of this engine. A theme is...
read moreOne Small Step for Man, One Giant Leap for Plumbers
The Greater Indianapolis Plumbing-Heating-Cooling Contractors Association (GIPHCC) wants YOU to hire a licensed plumber. They protect consumers from dubious “handyman trucks” through contractor education programs, television commercials and a brand new website that makes it easy to find licensed plumbing contractors. Based in Indianapolis, the GIPHCC’s membership is a diverse gathering of individuals and representatives of commercial firms. For their new website, they wanted to make a space for their members to sound off on industry news and communicate directly with...
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