Posts by Lorraine

Why We Don’t Offer Drive Through Marketing

Why We Don’t Offer Drive Through Marketing

By on Aug 14, 2014 in Marketing, Ramblings, Strategy | 0 comments

We had a series of unusual phone calls recently. The first caller wanted a logo in four hours. The second wanted a branded landing page featuring a functioning map and links to other websites by the end of the day. And the last caller wanted to know exactly how soon he would make his first sale if he hired us to do marketing. Each of the three callers was clearly...

Read More
Learn to Listen in The Age of the Customer

Learn to Listen in The Age of the Customer

By on Aug 11, 2014 in Content & Social Media, Marketing, Strategy | 0 comments

As a company, where does your competitive advantage come from? Is it your manufacturing expertise, your broad distribution network? The team at Forrestor research studied this topic a few years ago and came to the conclusion that competitive advantage has shifted over time as our economy has changed. They created this graphic to explain the shift. Manufacturing In...

Read More
Pictures Speak Louder Than Words

Pictures Speak Louder Than Words

By on Aug 8, 2014 in Blog, Content & Social Media, Marketing | 0 comments

Have you ever wondered, when you hear the expression “A picture is worth a thousand words,” what it actually means? A few weeks ago, I got the answer to that question during Krista Neher’s presentation at Mixwest. 60,000! Your brain can process images 60,000 times faster than it can process words. In an instant, an image can convey an idea or an...

Read More
Build Web Traffic With User Generated Content

Build Web Traffic With User Generated Content

By on Jul 31, 2014 in Blog, Content & Social Media, Marketing, Strategy | 6 comments

Many business experts agree one of the best ways to grow a business is with “OPM” (Other people’s money). The idea is to reduce your risk and multiply the impact of your capital with loans from banks or resources from investors. The influx of capital helps accelerate the growth of a business. In a way, this same strategy can apply to your online...

Read More
What I Read

What I Read

By on Jul 18, 2014 in Blog, Marketing, Ramblings | 0 comments

While I hope small business owners across America wake up every morning to read Business Notes from Roundpeg, there are lots of other great business blogs out there. I know this because I read many of them for ideas, inspiration or answers to questions I have about social media, inbound marketing, SEO, design, branding and even photography. There isn’t time...

Read More
123