Posts by Lorraine

Create Authority | Don’t Hate Your Website

Create Authority | Don’t Hate Your Website

By on Sep 1, 2014 in Content & Social Media, Marketing, Web Design | 0 comments

Let’s face it, researching and writing content takes time. Even if you are a pretty fast writer, it is still an hour or two to produce something worth sharing. So when you take the time to create a blog or white paper keep those notes and use them to produce a podcast, video or slide deck. Sounds great in theory, but how does it really work? This round up blog...

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Stay One Step Ahead of Content Onslaught

Stay One Step Ahead of Content Onslaught

By on Aug 27, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

Today’s blog post was inspired by a presentation given by Erik Deckers at Mixwest 2014.  You will find his slide deck here.  Fact: There is an overwhelming amount of content created daily The internet is growing at a rate that is hard to get our heads around. In the year 2000 there were just barely 17 million websites in existence. Just 13 years later then...

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Networking on One Foot

Networking on One Foot

By on Aug 21, 2014 in Networking, Strategy | 0 comments

There is a story about an impatient young man who went to visit an old scholar. He demanded the old man tell him everything he needed to know about the Bible while standing on one foot. The story goes on to say the old man smiled, stood on one foot and told the young man simply, “Do unto others, as you would have them do unto you! All the rest is...

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Why We Don’t Offer Drive Through Marketing

Why We Don’t Offer Drive Through Marketing

By on Aug 14, 2014 in Marketing, Ramblings, Strategy | 0 comments

We had a series of unusual phone calls recently. The first caller wanted a logo in four hours. The second wanted a branded landing page featuring a functioning map and links to other websites by the end of the day. And the last caller wanted to know exactly how soon he would make his first sale if he hired us to do marketing. Each of the three callers was clearly...

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Learn to Listen in The Age of the Customer

Learn to Listen in The Age of the Customer

By on Aug 11, 2014 in Content & Social Media, Marketing, Strategy | 0 comments

As a company, where does your competitive advantage come from? Is it your manufacturing expertise, your broad distribution network? The team at Forrestor research studied this topic a few years ago and came to the conclusion that competitive advantage has shifted over time as our economy has changed. They created this graphic to explain the shift. Manufacturing In...

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