Long Home Pages: Too Much of a Good Thing

Long Home Pages: Too Much of a Good Thing

Just a few years ago, I was talking to clients about “the fold.” The imaginary line on the web site separating information viewed as soon as the page loaded from less important information lower down on the page. We carefully constructed web sites with all...
Answer the Question

Answer the Question

What should I blog about? What I am about to say may surprise you, especially if you are a regular visitor to our blog. I am not writer. Creating content 500 words at a time does not come naturally to me. I have to work at it. So what do I do when I find myself...
Client Onboarding – What’s Your Process?

Client Onboarding – What’s Your Process?

When someone joins your company, you probably have an onboarding process to bring the new employee up to speed. It may include an orientation session, formal training or a series of manuals to be read. It probably also includes causal conversations, all of which help...
Naming Your Baby

Naming Your Baby

If you think finding the perfect name for a child is tough, try naming a product or a company. There are so many questions which have to be answered. Should you go long or short? Do you want to include the name of the founder or try to come up with something clever or...
Is Infinite Scrolling Infinitely Better?

Is Infinite Scrolling Infinitely Better?

But wait…. There’s more! It is an old marketing strategy. You hook a potential customer by offering more and more reasons to buy. You keep presenting information until they surrender. I think that is some of the appeal of a website with infinite scrolling...
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