Posts by Lorraine

Go Into the Real World to Grow Your Email List

Go Into the Real World to Grow Your Email List

By on Sep 16, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

If you want to build a solid permission based email list, sometimes you need to go old school and promote it offline. Why? Because people live in the real world. So join your customers and prospects where they hang. Offer opportunities for them to sign up for your newsletter everywhere they interact with your brand. Be visible in the real world and you will be able...

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Do Customers Know What’s On Your Menu?

Do Customers Know What’s On Your Menu?

By on Sep 10, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

You live and breathe your products every day. You understand the fine differences between each of your products. However, your customers don’t know, and often don’t care, about the details. They just want to know if you can solve their problem. Too often, business owners and sales people assume their customers are as familiar with the product or service...

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Create Authority | Don’t Hate Your Website

Create Authority | Don’t Hate Your Website

By on Sep 1, 2014 in Content & Social Media, Marketing, Web Design | 0 comments

Let’s face it, researching and writing content takes time. Even if you are a pretty fast writer, it is still an hour or two to produce something worth sharing. So when you take the time to create a blog or white paper keep those notes and use them to produce a podcast, video or slide deck. Sounds great in theory, but how does it really work? This round up blog...

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Stay One Step Ahead of Content Onslaught

Stay One Step Ahead of Content Onslaught

By on Aug 27, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

Today’s blog post was inspired by a presentation given by Erik Deckers at Mixwest 2014.  You will find his slide deck here.  Fact: There is an overwhelming amount of content created daily The internet is growing at a rate that is hard to get our heads around. In the year 2000 there were just barely 17 million websites in existence. Just 13 years later then...

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Networking on One Foot

Networking on One Foot

By on Aug 21, 2014 in Networking, Strategy | 0 comments

There is a story about an impatient young man who went to visit an old scholar. He demanded the old man tell him everything he needed to know about the Bible while standing on one foot. The story goes on to say the old man smiled, stood on one foot and told the young man simply, “Do unto others, as you would have them do unto you! All the rest is...

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