First time visit to the Roundpeg blog? There’s lots of cool stuff here to read and learn. So where should you start? Well if you are new you might want to check out some of the most popular posts of all time. And even if you are a regular reader there is a pretty good chance you have missed one or two.
Whether you are launching a new product, running an event or simply want to share some exciting news in your company, an important part of your marketing is getting the word out, reaching people who don’t know you or your business. Sure you can send an email update, and everyone who is already on your list will get the news. Maybe a few of your readers will forward the email to an associate or two, but you can’t count on that, so you need to look for other ways to spread the word.
Periodically I browse other marketing company websites. I like to see what my competitors are up to, how they present themselves and the services they offer. And I noticed something as I cruised from website to website, for the most part, the sidebars are gone.
I am not really much of a cook, but I every now and then I will stop and watch a cooking show. I am fascinated by easy every thing looks when a professional prepares it, but what really draws me in is the story the chef weaves. Every ingredient is described with words carefully selected to help you imagine what the final dish will taste like. This is not easy, I know because every week we have to write about food for one of our clients. Our challenge is to describe the food in a way which will make a connection between the reader’s brain and their stomach, making them just a little hungry as they read.