Posts by Lorraine

Build Web Traffic With User Generated Content

Build Web Traffic With User Generated Content

By on Jul 31, 2014 in Blog, Content & Social Media, Marketing, Strategy | 6 comments

Many business experts agree one of the best ways to grow a business is with “OPM” (Other people’s money). The idea is to reduce your risk and multiply the impact of your capital with loans from banks or resources from investors. The influx of capital helps accelerate the growth of a business. In a way, this same strategy can apply to your online...

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What I Read

What I Read

By on Jul 18, 2014 in Blog, Marketing, Ramblings | 0 comments

While I hope small business owners across America wake up every morning to read Business Notes from Roundpeg, there are lots of other great business blogs out there. I know this because I read many of them for ideas, inspiration or answers to questions I have about social media, inbound marketing, SEO, design, branding and even photography. There isn’t time...

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Reusable Content

Reusable Content

By on Jul 16, 2014 in Content & Social Media, Marketing | 0 comments

In the last few months we have been writing about content marketing, talking about content management and teaching business owners how to use these strategies to bring prospective customers to their web site time and time again. We have also been sharing success stories about companies who have been successful using this approach. We have spent a good deal of time...

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Things Change

Things Change

By on Jul 8, 2014 in Blog, Marketing, Strategy | 0 comments

You are not who you were, or who you will be. Neither is your business. At a recent TED conference, psychologist Dan Gilbert shared his research on a phenomenon he calls the “end of history illusion”. It seems most people acknowledge that their values and ideas have changed over their lifetime, but somehow they assume who they are now is who they will...

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Why Inbound Marketing Makes Sense for Small Business

Why Inbound Marketing Makes Sense for Small Business

By on Jul 3, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

Before someone can buy from you, they have to notice you. The challenge is to get them to notice you.  For years businesses relied on advertising to get noticed. Unfortunately today we view advertising as an interruption. Days of interruption as a marketing strategy are over Interrupting people is expensive. Creating invasive television commercials which break into...

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