Posts by Lorraine

Web Design Process

Web Design Process

By on Sep 30, 2014 in Blog, Marketing, Strategy, Web Design, WordPress | 1 comment

Ever wonder how a website gets designed? It isn’t magic. You don’t swing by, drop off your check and come back 10 weeks later for the launch. If you want something which really meets your objectives then the  development of your website must be a collaborative and interactive process. While your web design team is responsible for the heavy lifting, you...

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Local Blitz

Local Blitz

By on Sep 24, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

Do your customers live within a 25 mile radius of your business? If you have this type of local business then you have an opportunity to make a big impact with a local blitz. What is a local blitz? Like a military blitz attack, a local marketing blitz is a coordinated series of activities focused on a concentrated geographic area within a limited time period. To be...

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After the Call – Simple Sales Tools and Tips

After the Call – Simple Sales Tools and Tips

By on Sep 22, 2014 in Blog, Content & Social Media, Marketing, Productivity | 0 comments

If you are like most small business owners (me included), you spend a lot of time, energy and resources on lead generation activities. You write blog posts, share information on social media and attend networking events. You may also be advertising in traditional media, sending direct mail and attending trade shows all to generate interest for your products and...

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Go Into the Real World to Grow Your Email List

Go Into the Real World to Grow Your Email List

By on Sep 16, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

If you want to build a solid permission based email list, sometimes you need to go old school and promote it offline. Why? Because people live in the real world. So join your customers and prospects where they hang. Offer opportunities for them to sign up for your newsletter everywhere they interact with your brand. Be visible in the real world and you will be able...

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Do Customers Know What’s On Your Menu?

Do Customers Know What’s On Your Menu?

By on Sep 10, 2014 in Blog, Content & Social Media, Marketing, Strategy | 0 comments

You live and breathe your products every day. You understand the fine differences between each of your products. However, your customers don’t know, and often don’t care, about the details. They just want to know if you can solve their problem. Too often, business owners and sales people assume their customers are as familiar with the product or service...

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