What’s a key marketing strategy that you can discover during a Scottish whisky tasting? Find out in today’s blog post from Roundpeg.
On my husband’s bucket list was a tour of distilleries in Scotland. He wanted to see how and where real whisky was made. And, so, a few weeks ago, I found myself wandering through distillery after distillery hearing about malting, mash and wort, the importance of good water, what temperature you have to roast the barley to and what it looks like when you add yeast to the mixture.
One of the things you notice if you spend any time at Roundpeg is the laughter. From stifled giggles to laugh-out-loud moments, there is a bit of laughter every day.
What makes us laugh? Animal videos of course, and other strange things we find online, paper airplane contests and jelly bean tasting events, the antics of Benny and Clyde and the silly jokes found on the inside of Popsicle sticks. Most of all, we laugh at the things people in the office say, whether they mean to be funny, and often when they don’t.
We think laughter should be shared and so, from time to time, you will see #OHAtThePeg in front or and the end of a particularly silly comment on Twitter.
Today’s blog post includes some of my favorite photos from my vacation and important business plan lessons I learned along the way.