Business Plan Mistake #11 Failure To Communicate
I know when I started this series two weeks ago, I promised the Ten Mistakes Small Business Owners Make. But if you jumped to the original article, you know there are really 11 items on my list. This final element is probably the most crucial for your success. Business Plan Mistake # 11 Failure to Communicate While not directly a part of your document, poor communication can have a detrimental affect on your business. As you write your plan, involve anyone who could be affected by the plan. Seek advice from people you respect. Talk to employees, family members, business partners, and...
read moreBusiness Plan Mistake # 10 Inadequate Consideration of Pitfalls
Stuff happens! Things go wrong. When the worst happens, will you be prepared? Too often small business owners avoid thinking about what could go wrong because they believe negative thinking will affect their performance. This avoidance is dangerous because without an adequate assessment of risks you will not prepared if something should occur. So today’s mistake is not an afterthought, but an integral part of your planning process. Business Plan Mistake # 10 Inadequate Consideration of Pitfalls Create a list of the pitfalls, regulatory issues, competitive challenges, and changing...
read moreMarketing Budgets
Don’t wait till the end of the year, to figure out what you spent on marketing. Take a proactive approach!! Not sure how to get started? Listen to this interview with Howard Cox as he shares some insight into how to buidl an ROI based Marketing Budget. Click here to listen to the interview. And if you want the worksheet he refers to, simply fill out the form below Online Form – Roundpeg Regisiter for Marketing by The...
read moreBusiness Plan Mistake # 9 Unsupported Financial Projections
As a rule, we entrepreneurs are optimists. We start businesses not because we have a high tolerance for risk, but because we believe in our idea, product, or service. We also believe in our ability to make the venture successful. This optimism, however, is often not supported by the facts and can lead us to make our next mistake. Business Plan Mistake #9 Unsupported Financial Projections Unrealistic financial projects with a hockey-stick-shaped growth curve, can set up a business for failure when owners spend too much too soon without enough cash reserves to help the business through the...
read moreEpisode 22 – But it is My Business
I am interrupting my series on small business planning, to include an interview with my friend, Laina Moloski dropped by the other day to talk about all the new changes at C & S Consulting which include her new books, and new web site. In this first podcast we focus on her new book: But it is My Business in which she shares tips and realistic ideas for small business owners. From ideas on how to terminate employees to tips on sales and planning, Laina approaches the process of owning a business with humor and serious advice. The book will be launch on March 30, but it is available now...
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