Episode 13 – Trade Show Tips from Shawn Quick-Raflik
In the last few weeks, I have written several blog posts on the topic of trade show planning. With the season for home shows and trade shows just around the corner, I have gotten feedback from readers who want more content on the topic. Shawn Quick-Raflik, of Fine Promotions agreed to drop by and share some of her expertise on the topic. One thing Shawn recommend is companies thinking about “out of the box” or memorable items. To hear more about Shawn’s suggestions click...
read moreTen Business Planning Mistakes Most Business Owners Make
Every business is different. So it makes sense that their plans would be different as well. However, I have noticed many owners make some or all of these mistakes as they develop their plan No Plan - It is easy to put off writing a business plan until you have no choice because your r banker, investor, or potential landlord requires it. Unfortunately, that is the worst time to try and write a plan. No Clear Audience - Why do you need a plan? Are you writing for the banker in hopes of getting a loan, or a potential investors or simply to guide your business. While the outline is the...
read moreSeminar – Marketing By the Numbers Jan. 26, With Howard Cox
Good marketing begins with a budget based on the numbers which drive your business. As 2010 kicks off, this is the ideal time to build a marketing budget for your business. To help our clients and friends start this process, Howard Cox of Somerset CPA and I will team up once again to teach Marketing by the Number In this workshop we will show you how to build an ROI based budget. Howard will show you how to calculate the Lifetime Value of a Customer and how to use this a a starting point for your marketing budget. Then I will explain the relationship between leads and closing...
read moreOrdinary Man – Extraordinary Passion
This is a true story. In 1980 Chris Campbell was considered one of the best wrestlers in the in the United States. He was a solid contender for a position on the US Olympic team, but was injured in the World Games a few weeks before the Olympic trials. As a result of the injury, he could not qualify to make the team. In 1980 Chris Campbell stayed home and watched the Olympics from his living room couch. In 1984 Chris Campbell was considered one of the best wrestlers in the world and he had earned a spot on the US Olympic team. In 1984, the US boycotted the Olympic Games so once...
read moreA Four Part Process for Trade Show Success
January and February are traditional home show and trade show months. If you are planing on attending one of these events this spring make sure you do more than just show up. For a small business, the investment in attending a tradeshow is significant. Make sure you get your money’s worth buy keeping these four things in mind. Pre-show planning and promotion – Let people know you will be at the event. Contact customers, prospects and vendors and ask them to drop by your booth. Ask conference organizers for a list of attendees. These lists are often available before...
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