Basic Needs Drive Consumer Behavior
One of my favorite subjects in college was psychology. I was fascinated by the research which tried to explain why people did what they did, how they processed information, made decisions, learned from their mistakes. I never tired of reading conflicting arguments about nature vs nurture, and how these two elements drove human behavior. It is not surprise, when I went on to study marketing in grad school, it was the course in Consumer Behavior which intrigued me the most. My professor, Dr. Thomas Reynolds had published a series of papers advancing the theory that every decision...
read moreJune 9 Ten Mistakes Business Owners Make Seminar
I’m going to be teaching one of my favorite seminars soon: Ten Mistakes Business Owners Make. This FREE course will give you the skills that you need to get started on creating a business plan. Would you set out on a long trip, without a map? Of course not. The same is true for your business. You need a Business Map, and that map is your business plan. It doesn’t have to formal, or very long, but it does need to answer some basic questions about where you are and where you are going. In this lively ninety minute workshop, you will learn the elements of a good business plan,...
read moreLeading Questions, Part 2 – Presentations and Networking
Mason King from the IBJ and I covered so much ground in our interview for the Leading Questions series that they wound up releasing a “bonus” video. Check it out for some tips on approaching everyone’s favorite chore:...
read moreCelebrating Indiana’s Tech Superstars
Last night was the annual Mira Awards. In a room of more than 800 members of the tech community, we had a chance to celebrate the accomplishments of firms leading the charge to drive Indiana to a digital future. Kudos all the way around: To the team at TechPoint, who put on a terrific program. ( I know how much work it is to make an event with 800+ people flow smoothly) to the foundation board members who are committed to advancing technology in Indiana, to the judges and the 88 companies who submitted applications. And special congrats to all the winning companies. This is just a...
read moreSo This is What A VC Feels Like
I was up late last night reading some amazing business plans. The plans were submitted by future business owners who are not currently looking for investors or loans. These are student plans submitted as part of the Hamilton County Entrepreneurship Advancement Center’s High School Education Program. The program is run in both the spring and fall semesters and typically attracts juniors and seniors, some of who actually hope to launch their business idea some day. This is the 4th year I have been involved in the competition and it is always a treat. Some of plans are well...
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